Keeping the love alive on Valentine’s Day

Broken Heart Love Affair (BHLA) and Lifelong Crush (LLC) keep the love alive by appropriating Valentine’s Day as their anniversary, and they’ve made it a ‘statutory holiday’ for their team.

These two agencies like to do things differently, so while most agencies do something meaningful during the holiday period in December, BHLA and LLC decided that Valentine’s Day is their time to shine. Valentine’s Day is all about love and both agencies are all about love – bringing the love back (BHLA) and leaving lasting impressions (LLC), so it feels like a very natural and on brand way to celebrate their anniversary.

Planning for Valentine’s Day takes a lot of coordination, a lot of patience and, of course, a lot of love. The People and Culture team crowd source ideas and talk about what worked well and what didn’t work well in previous years. They need to make sure a lot of things fall into place; the client and vendor database needs to be up to date, they have to take international shipping, quantity, materials, allergies, conflicts and all sorts of other things into consideration as they build out the plan which includes gifting, internal recognition and social.

The client and vendor gifts vary year over year, but one thing remains consistent – the team gets the day off.

Valentine’s Day represents love. BHLA and LLC are all about love. Love yourself, love what you do, love each other. But also love what you do outside of 25 Brant and go do that on Valentine’s Day.