| 标题 | #TaiwanExpoUSA |
| 广告公司 | Hireinfluence |
| 广告战役 | #TaiwanExpoUSA |
| 广告主 | HireInfluence |
| 品牌 | TAITRA |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 运输、旅行及旅游 |
| 广告口号 | #TaiwanExpoUSA |
| 剧情简介 | The Taiwan Expo USA campaign was centered around securing attendees and educating audiences on Taiwan’s culture, innovative products, and the benefits of a Taiwan-US relationship. Each ad, media placement, billboard, social post and influencer post highlighted the best Taiwan has to offer to encourage residents of the DC area to attend the live trade show. To grab the attention of our target audience we highlighted the fact that bubble tea, a globally enjoyed beverage, originated in Taiwan and attendees would be able to enjoy an authentic cup of boba at the show. In addition, we highlighted that the event would provide a detailed overview of Taiwan’s rich culture without needing to fly 20+ hours to visit the country. The influencers and media companies urged audiences to register for the event and previewed the amazing pavilions, forums and cultural performances that would be on-site. In addition, fan pages were created to share the most important event details and updates. This approach allowed the audience to not only learn more about Taiwan’s fascinating culture, but prompted them to show up in person at the event. Through paid social media boosting alone, we received 600 sign-ups. |
| 哲学 | The key message for our promotional placements was to highlight Taiwan’s culture, innovative technologies and the benefits of a Taiwan-US relationship to attract people living in the DC area to check out the event. The event allowed attendees to catch a glimpse of what it would be like to visit Taiwan in real life and experience the culture first hand, even if they could not make it in person. This was showcased through various AR and VR experiences, cultural performances, crafts and temple square experiences, which live at the heart of Taiwan’s culture. Our billboard ads were visual representations of what attendees could expect at the event to grab their attention as they commuted throughout the city of DC. Our media coverage in local DC publications and our press release provided a detailed overview of what viewers could expect at the event and address frequently asked questions. Our social media content was engaging and educational to provide real-time information on event updates and details. In addition, WMAL radio attended the event and hosted giveaways to engage the audience and provide a meaningful and memorable experience; along with promoting the event on its website and radio show ahead of the event. |
| 结果 | The Taiwan Expo USA campaign resulted in over 7.1M impressions via combined media efforts through Press Releases, Social Media, Radio Ads, OOH/Billboards, Newspapers, Influencers, Paid Media. This variety of PR consisted of print, static, digital and video content both on and offline. The media pieces were not only diverse but they were positioned in front of a potential audience of over 343M. This allowed for a wide array of viewers to learn about the Taiwan Expo USA campaign and help us reach our goal of enhancing Taiwan Expo’s brand awareness and brand recognition, as well as promote the Taiwan Expo image as one of the leading trade shows. Through this maximized media exposure, we were able to attract as many exhibitors, visitors, and media from the U.S. to join Taiwan Expo USA 2022. We’re also happy to report that the campaign received over 135K engagements, 5.7K clicks and 102K messages opened. This shows that the content was engaging and captured the ideal audience’s attention. The types of media with the highest impressions on this campaign were: OOH/Billboards - 2.7M Impressions Influencers - 1.8M Impressions Washington Post Digital Ad - 1.2M Impressions This shows that OOH/Billboards dominated PR efforts with millions of Impressions from the direct audience within the proximity of the expo. The OOH/Billboards were a great way in building awareness while also introducing potential attendees to an event in their area. Regarding influencer efforts, both influencers Helen and Alex (DC Spot) showcased exceptional content that educated their audiences on Taiwan Expo USA, urged their followers to attend and also, gave their seal-of-approval on the event. The influencer content generated positive brand sentiment while also directing users to the Taiwan Expo landing pages. Lastly, the Washington Post Digital ad saw great results in creating touch points with audiences within the demographic. With over 1M impressions, the Washington Post Digital ad solidified the Taiwan Expo USA 2022 as a top trade show to attend. These three (3) media pieces were significant in building visibility, awareness and brand recognition with the Taiwan Expo USA. |
| 媒体类别 | 社交媒体 |
| 更多信息 | https://hireinfluence.com/ |