| 标题 | Who's the hero behind the mask? (Mosaic) |
| 广告公司 | IPNY, Inc. |
| 广告战役 | Who's the hero behind the mask? |
| 广告主 | Dana-Farber Brigham Cancer Center |
| 品牌 | Dana-Farber Cancer Institute |
| 首次发布日期 | 2020 / 5 |
| 行业领域 | 医院、医疗机构和医疗服务 |
| 剧情简介 | The initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general. Dana-Farber is featuring these heroes and reposting/retweeting community posts as part of an ongoing campaign on their social media, Institute wide email bulletins, and on their COVID-19 resource center web site page. Community posts are aggregated using the #MyDanaFarberHero hashtag on the web page and shared with the front liners. |
| 媒体类别 | 社交媒体 |
| Chief Creative Partner | Bruce Lee |