| 标题 | Air Max Day |
| 广告公司 | Laundry Service |
| 广告战役 | Air Max Day |
| 广告主 | Footlocker |
| 品牌 | Footlocker |
| 首次发布日期 | 2021 |
| 行业领域 | 零售、分销及餐馆 |
| 剧情简介 | For Air Max Day, we wanted to build a campaign that supported and recognized an often overlooked group in streetwear: Black and Latinx women. Our mindset was that equity is more meaningful than inclusion, so we formed a true partnership with every creator in front of and behind the camera to bring the work to life. The work brought undiscovered Black and Latinx female talent to the forefront of Air Max Day – crediting these communities for their foundational contributions to streetwear culture, and creating content for, by, and with women of color. The all-female crew consisted of undiscovered musicians, stylists, photographers, and directors of photography. Each creator was given full creative control, recognition on Foot Locker’s channels, a paid opportunity, and access to one of the most recognizable brands on earth. |
| 媒体类别 | 案例研究 |
| 长度 |