| 标题 | Big in Japan |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Big in Japan |
| 广告主 | SingleCut Beersmiths |
| 品牌 | SingleCut Beersmiths |
| 首次发布日期 | 2019 / 5 |
| 行业领域 | 其他 |
| 剧情简介 | For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’. Now for its first Japanese release, SingleCut Beersmiths, a rock-themed craft brewery in NYC, is paying tribute to this music phenomenon by gamifying its latest IPA. BIG IN JAPAN IPA honours four legendary classic rock songs that made it ‘big in Japan’. To turn SingleCut packaging into a ‘Name That Tune’ game, labels were created by weaving visual clues from the legendary songs’ within QR codes. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Zak Mroueh |
| 动画 | Andrew Martin |
| Client Manager | Rich Buceta |
| 文案 | Vinay Parmar |
| Production Artist | Brandon Dyson |
| Studio Director | Greg Heptinstall |
| 客户主管 | Erin McManus |
| Integrated Producer | Teresa Bayley |
| Design Director | Ryan Booth |
| Production Artist | Anna Harju |
| 美术指导 | Kevin Sato |
| 插图画家 | Kevin Sato |
| Production Artist | Ashleigh O’Brien |
| Creative Technology Director | Martin Szomolanyi |
| 战略企划 | Spencer MacEachern |
| 战略企划 | Stephanie Gyles |
| Integrated Producer | Houng Ngui |
| 插图画家 | Ty Dale |
| 制作公司 | Zulubot |