| 标题 | Small But Mighty |
| Brief | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Small But Mighty |
| 广告主 | Consonant Skincare |
| 品牌 | HydrExtreme |
| Posted | 11月 2019 |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| 媒体类别 | 案例研究 |
| 首席创意官 | Zak Mroueh |
| 创意总监 | Susie Lee |
| 创意总监 | Gary Watson |
| Design Director | Ryan Booth |
| 设计师 | Kevin Sato |
| 设计师 | Gala Tanaskovitch |
| 美术指导 | Kevin Sato |
| 美术指导 | Caroline Sierra-Bornais |
| 文案 | Vinay Parmar |
| 文案 | Monika Leck |
| 文案 | Luke McNeill |
| 广告经理 | William Baker |
| 广告经理 | Kristina Breckon |
| Studio Artist | Anna Harju |
| Studio Artist | Ashleigh O’Brien |
| Studio Artist | Andrew Martin |
| Studio Artist | Brandon Dyson |
| Studio Manager | Greg Hepinstall |
| 广告公司制片 | Laura Dubcovsky |
| Account Management Team | Nadine Arsenault |
| Account Management Team | Lisa Sousa |
| Account Management Team | Skye Gandy |
| 摄影师 | Sarah Azzam |
| Print Production Company | Seamliss Graphics and Marketing |
| Print Production Company | Flash Reproductions |