标题 | Aventura - The Traveller's Travel Card - Costa Rica |
广告公司 | Juniper Park\TBWA |
广告战役 | The Traveller's Travel Card |
广告主 | CIBC |
品牌 | Aventura |
首次发布日期 | 2018 / 4 |
行业领域 | 信用卡 |
广告口号 | The Traveller's Travel Card |
剧情简介 | Five years ago, Aventura was launched with a category-differentiating promise of “flexibility” – being able to fly on any airline, any seat, when you wanted. Since then, that message has become table-stakes in the travel rewards card category with competitors now trying to gain attention with ever growing offers of more and more points for signing up. Given recent changes in the category, the opportunity was ripe for Aventura to once again break out of the sea of sameness and establish a new point of differentiation to drive growth and category leadership. |
哲学 | Research show consumers want to be travellers not tourists: they are yearning for authentic experiences when they travel. Leaning into its unique Travel Assistant, Aventura helps you create personalized travel experiences that will leave lasting memories. |
媒体类别 | 影视 |
长度 | |
首席创意官 | Graham Lang |
创意总监 | Andy Linardatos |
创意总监 | Hylton Mann |
客户总监 | Shelly-Ann Scott |
客户主管 | Kristen Lee |
制片 | Risa Sone |