• 公司类别

    • 广告/全方位服务/整合传播
  • 核心能力

    • 互联网及数字媒体全服务广告公司
    • Design
    • 战略与策划

公司哲学与竞争优势

Disruption®
Disruption® is what sets Juniper Park\TBWA and the TBWA collective apart. It’s at the core of everything that we do. It is more than a process; it is a strategic and philosophical approach to communications and ultimately, what defines our culture.

Our Disruption philosophy defines a vision that breaks market conventions to create a new platform for growth. There are 3 key components to this philosophy:

1. Convention: We identify and understand the conventions that impact our clients, whether it’s an adherence to traditional business practices, marketing ideas, or social behaviours and beliefs. To put it simply, what box are you trapped in?

2. Vision: We then work closely with our clients to pinpoint their vision for success. More than simple business objectives, what is our raison d’être, the greater purpose the brand is reaching for?

3. Disruption: The final step is developing the strategy and executions that will disrupt the competitive environment. A heritage of challenging conventions has allowed us to define and articulate some of today’s great brands such as Apple, Nissan and CIBC. 

Disruption Live
Disruption Live is an organic operating model to proactively execute our Disruption strategy, every day. It puts the audience at the center of everything we do. Instead of a traditional linear process beginning with a brief and ending in creative, Disruption Live is a circular creative process that constantly embraces ideas from data, culture and current events. No matter the industry or category, consumers are bombarded with thousands of information sources vying for their attention: the news cycle, their newsfeed and finally brands, all adding to the clutter.

Backs\ash
Backslash is a cultural intelligence unit within TBWA. Powered by a global culture spotter network, made up of more than 300 TBWA strategists, creatives and content creators from 43 countries around the world, Backslash aims to make clients and the TBWA collective smarter about cultural shifts — or as we call them, “Edges” — and what they mean for brands.

网络介绍

TBWA is The Disruption® Company: the cultural engine for the 21st century business.

We are a full-service marketing and communications collective offering brand strategy, integrated communications, search & analytics, digital & interactive, and branding & design.

TBWA is ranked as a top 10 worldwide advertising agency and has been recognized by Advertising Age as the “Best International Network of the Decade.”

行业机构

Institute of Communication Agencies (Canada)

联系方式

新业务

公共关系

Jill Nykoliation
CEO
Graham Lang
Chief Creative Officer
Dustin Rideout
Chief Strategy Officer

新业务

公共关系

David Toto
President

人员

员工数量: 160
Jill Nykoliation
CEO
Graham Lang
Chief Creative Officer
Dustin Rideout
Chief Strategy Officer
David Toto
President

广告战役

  • 广告主: Intuit Inc.
  • 品牌: TurboTax
  • 名称: 2020 Tax Season
  • 广告主: Nissan Motor Corp.
  • 品牌: Nissan Canada
  • 名称: Qashqai Connection
  • 广告主: CIBC
  • 品牌: CIBC
  • 名称: Brand Advice
  • 广告主: Nissan Motor Corp.
  • 品牌: Nissan Intelligent Mobility technology
  • 名称: Better in Colour
  • 广告主: CIBC
  • 品牌: Aventura
  • 名称: The Traveller's Travel Card
  • 广告主: UNICEF
  • 品牌: UNICEF
  • 名称: Halloween Walk-a-thon
  • 广告主: TFO
  • 品牌: TFO
  • 名称: The Echo
  • 广告主: CIBC
  • 品牌: CIBC
  • 名称: Never Stop Running
  • 广告主: Groupe Média TFO
  • 品牌: Groupe Média TFO
  • 名称: Brand Refresh
  • 广告主: Le Parc x Juniper ParkTBWA
  • 品牌: Le Parc x Juniper ParkTBWA
  • 名称: Smile Masks
  • 广告主: Simplii Financial
  • 品牌: Simplii Financial
  • 名称: The Simple Things
  • 广告主: The Canadian Women’s Foundation / Women’s Funding Network
  • 品牌: The Canadian Women’s Foundation / Women’s Funding Network
  • 名称: Signal for Help
  • 广告主: Brady
  • 品牌: Brady
  • 名称: League of legislators
  • 广告主: UNICEF
  • 品牌: UNICEF
  • 名称: The Right to a Childhood
  • 广告主: GoDaddy.com
  • 品牌: GoDaddy
  • 名称: Raptor Tale
  • 广告主: CIBC
  • 品牌: Simplii Financial
  • 名称: Metaphor
  • 广告主: GoDaddy.com
  • 品牌: GoDaddy
  • 名称: Shift Just Got Real
  • 广告主: GoDaddy.com
  • 品牌: GoDaddy
  • 名称: CJ's PJs
  • 广告主: Bell Canada
  • 品牌: The Source
  • 名称: Connected Home
  • 广告主: Nissan Motor Corp.
  • 品牌: Nissan Canada
  • 名称: Legendary Stories
  • 广告主: GoDaddy.com
  • 品牌: GoDaddy
  • 名称: Sites in Under an Hour
  • 广告主: CIBC
  • 品牌: Savings and Investments
  • 名称: Name Your Future
  • 广告主: MillerCoors LLC
  • 品牌: Miller Lite
  • 名称: Hold True
  • 广告主: CIBC
  • 品牌: CIBC Private Wealth Management
  • 名称: Portraits
  • 广告主: Pfizer Consumer Healthcare
  • 品牌: Emergen-C
  • 名称: Ninja Your Day
  • 广告主: Nissan Motor Corp.
  • 品牌: Nissan Canada
  • 名称: Conquer All Conditions
  • 广告主: IFEX
  • 品牌: IFEX
  • 名称: Sometimes it's more than the truth that gets buried
  • 广告主: IFEX
  • 品牌: IFEX
  • 名称: Leaders on leaders
  • 广告主: Ferrero
  • 品牌: Tic Tac
  • 名称: Talk Tic Tac
  • 广告主: CIBC
  • 品牌: CIBC U.S.
  • 名称: Agility
  • 广告主: Diabetes Canada
  • 品牌: N/A
  • 名称: End Diabetes
  • 广告主: Pfizer
  • 品牌: Centrum
  • 名称: Centrum Microworkouts
  • 广告主: CIBC
  • 品牌: CIBC Term Life Insurance
  • 名称: Bye-Bye Excuses

奖项

奖项 荣誉 类别 品牌 年份
CASSIES Bronze Building Brand Equity Nissan Canada 2018
CASSIES Silver Long Term Success Nissan Canada 2018
IPA Effectiveness Awards Bronze Sustained Success Nissan Canada 2018
Effie Awards Bronze Sustained Success - Products Nissan Canada 2018
The One Show Gold Promotional / Posters - Series Miller Lite 2018
The One Show Bronze Moving Image / Series Miller Lite 2018
ADCC Silver Online Single - Under :45 The Source 2018
ADCC Silver Newspaper Ad Campaign Nissan Canada 2018
ADCC Silver Advertising Illustration - Series Nissan Canada 2018
ADCC Silver Promo Campaign GoDaddy 2018
ADCC Silver Interactive Advertising - Integrated Digital Campaign GoDaddy 2018
ADCC Silver Interactive Advertising - Direct GoDaddy 2018
Cannes Lions International Festival of Creativity Bronze Lion Rebrand / Refresh of an existing brand: Consumer Miller Lite 2017
LIA Bronze Design: Non-Profit YWCA Canada 2017
LIA Silver Design: Brand Identity Miller Lite 2017
LIA Bronze Design: Use of Illustration Campaign CJFE 2016
LIA Bronze Design: Use of Illustration Campaign CJFE 2016
LIA Bronze Design: Use of Illustration Campaign CJFE 2016
LIA Bronze TV/Cinema/Online Film: Public Service/Social Welfare Campaign Project Consent 2016
LIA Bronze TV/Cinema/Online Film: Public Service/Social Welfare Campaign Project Consent 2016
LIA Bronze TV/Cinema/Online Film: Public Service/Social Welfare Campaign Project Consent 2016
The One Show Bronze Broadcast / Campaign Save Our Libraries 2020
The One Show Gold Craft / Writing - Campaign Save Our Libraries 2020
ACT Responsible Tributes Favorite Human Rights IFEX 2019
ACT Responsible Tributes Favorite Human Rights IFEX 2019
ACT Responsible Tributes Favorite Human Rights IFEX 2019
CLIO Awards Bronze Illustration IFEX 2019
LIA Silver Public Service/Social Awareness Campaign Save Our Libraries 2019

客户

广告主 品牌 行业领域 作品类别 起始时间
Apple Inc. Apple 家用电器和视听产品
1998
CIBC CIBC 银行与金融服务、投资、证券服务
2012
Nissan Motor Corp. Nissan 汽车
1987
GoDaddy.com GoDaddy 网站(不包括互联网服务供应商)
2016
Capital Group Capital Group 银行、金融、法律和保险
2015
Pfizer Centrum 保健与医药产品
2017
Pfizer Emergen-C 保健与医药产品
2013
Ontario Lottery & Gaming Corporation Ontario Racing 其他
2018
CIBC Simplii Financial 银行、金融、法律和保险
2017
PepsiCo Inc. Tropicana 非酒精类饮料
2019
PepsiCo Inc. Pure Leaf Iced Tea 非酒精类饮料
2019
Recipe Unlimited New York Fries 餐馆与快餐
2010
UNICEF Unicef Canada 慈善机构、基金、志愿者
2019
Intuit Inc. Quickbooks 商业服务
2017
Groupe Média TFO N/A 消费者及公共服务
2019
The Cadillac Fairview Corporation Limited Cadillac Fairview 零售、分销及餐馆
2019
Toronto Symphony Orchestra N/A 电影院与剧院
2019