| 标题 | Screen Invaders |
| 广告公司 | Conill |
| 广告战役 | Screen Invaders |
| 广告主 | T-Mobile |
| 品牌 | T-Mobile |
| 首次发布日期 | 2012 / 3 |
| 行业领域 | 电信服务 |
| 剧情简介 | In a world where all carriers were shouting my 4G network is bigger-faster-better, nobody explained to consumers what exactly it meant to have a 4G network. Streaming movies was one of the most relevant features to achieve this. We sponsored the broadcast of several TV shows but to truly emotionally connect with our audience, we needed to stay away from regular logos or mentions and do something really unique.We wanted T-Mobile to be the TRUE sponsor of our audience's most precious moment of the day. To remind our target that their favorite TV show can be interrupted without warning by a family member wanting to watch something else, we produced special scenes and pushed LIVE TV CONTENT away, creating the illusion that a movie was competing with their show for space on the screen. Thanks to T-Mobile's 4G network, families can now stream movies INSTANTLY on their phones. |
| 媒体类别 | 案例研究 |
| 美术指导 | Martin Donovan |
| 创意总监 | Marcos Calandrelli |
| 创意总监 | Mario Granatur |
| 美术指导 | Mariana Milgram |