| 标题 | Journa-Rhythm |
| 广告公司 | TBWA\Worldwide |
| 广告战役 | Journa-Rhythm |
| 广告主 | TBWA\Hakuhodo |
| 品牌 | The Asahi Shimbun |
| Posted | 6月 2023 |
| 剧情简介 | “Journa-Rhythm” is a new idea that disrupts newspaper media – our oldest media – using HipHop music and a brand experience/activation that is so unique it will go down in the history of news media. It provides news through music to Gen Z audiences, a segment divorced from habitual news reading. Podcasts with interviews of artists and journalists are broadcasted to trigger a shift in mindset and outlook on the world for the youth of our nation. |
| 媒体类别 | 案例研究 |
| 长度 |