标题 | CIBC Plane Spot |
广告公司 | Juniper Park\TBWA |
广告战役 | CIBC Plane Spot |
广告主 | Juniper Park/TBWA |
品牌 | CIBC |
首次发布日期 | 2021 / 9 |
行业领域 | 银行与金融服务、投资、证券服务 |
剧情简介 | As part of CIBC’s rebrand, Juniper Park\TBWA was tasked with the launch advertising campaign. The aim was to launch the bank’s new logo and purpose in a highly emotive way, turning it into a physical “Symbol of Purpose” by making it real, giving it scale and dimension. This symbol becomes a metaphor for how CIBC can help make your ambitions real. The backstory of the girl needed to have grit and authenticity. It was crucial to find a director who could create a film that would captivate audiences. Director Chris Sargent is known for his visual storytelling. For this spot, he partnered with three-time Academy Award-winning cinematographer, Robert Richardson, as well as VFX studio a52, to bring his vision to the screen. Another layer of emotion is built through music. The team discovered the perfect track that complements the visuals: Weyes Blood’s “Movies”, which draws us into another universe as the vocals begin. |
媒体类别 | 电视 |
长度 | |
Soundtrack | Movies - Weyes Blood |
Chief Creative Officer | Graham Lang |
Group Creative Director/ Copywriter | Andy Linardatos |
Group Creative Director/ Art Director | Hylton Mann |
VP Account Director | Shelly-Ann Scott |
Group Account Director | Lin Wan |
Account Executive | Rachel Colomby |
Producer | Dena Thompson |
Chief Marketing Officer | Robert Assimakopoulos |
VP, Marketing & Client Communications | Esther Benzie |
Sr. Director, Marketing Communications | Laura Amantea |
Sr. Manager/ Brand Marketing | Todd Bennie |
Brand Executive Producer | Lori Estabrooks |
Executive Producer | Pat Nugent |
Producer | Michael Steinmann |
Visual FX Supervisor | Patrick Murphy |
Director | Chris Sargent |
Executive Producer | Michel Korchinsky |
Executive Producer | Sally Leggett |
Producer | Ed Callaghan |
Producer | Michelle Rich |
Editor | Ross Birchall |