Insights from Arnold

In its first campaign to target Gen Z, Progressive and Arnold have tapped into Ed Helms’ musical talents for an all-digital campaign. 阅读更多

If there’s one thing we love here at Adweek, it’s brand mascots, from the most notable to the obscure. For over a hundred years brands have been creating mascots to help market their products to consumers. This Women’s History Month, we’re taking a look back at some of the most iconic and en… 阅读更多

Havas’ Arnold Worldwide launched its Institute for the Comedically Gifted residency program in June. The goal is to find comedy writers from non-traditional backgrounds. “If there are lots of [working comics] that are more seasoned than someone I might find at an ad school,” who are working … 阅读更多

"Assemble the Bobs" is one of the brand’s “most ambitious campaigns ever,” according to Chief Brand Officer Stephen Nesle. 阅读更多

For Arnold Worldwide, the big idea is not dead. It just needs to be translated for the current era. After 75 years in business, Arnold is reimagining itself as a creative agency, but one now driven by strategy.  阅读更多