Insights from Arnold

Ads can be a delightful little tool to provide 30-second bursts of joy, and yet sometimes it seems like the days of hot-pants-wearing businessmen are behind us. “In the same way that we like to be around funny people, we naturally enjoy interacting with funny brands,” Laurent Simon, chief cr… 阅读更多

BOSTON (June 14, 2022) – Arnold Worldwide today announced findings from its second annual BrandUP study, which dissects brand momentum across more than 35 categories. The proprietary study of U.S. consumers serves as an objective tool for marketers in their quest to understand brand equity a… 阅读更多

In the summer of 2021, Sean McBride, creative chief at Arnold Worldwide, got serious about adding a diverse group of funny people to his staff. He launched the Institute for the Comedically Gifted, a three-month program designed to entice folks with serious comedy chops to the Boston-based a… 阅读更多

It’s almost a given that you will, inevitably, say something that sounds just like one (or both) of your parents. Dr. Rick is here to help. He’s the world-renowned “Parenta-life Coach” with the mustache and sweater-vest who stars in those clever Progressive Insurance ads, dispensing tough-lo… 阅读更多

The Office's Ed Helms showcases his vocal dexterity in this trio of spots/music videos featuring important insurance lessons. 阅读更多