Insights from Serviceplan Group

Petra Strobl has taken over the role of Global Head of Corporate Communications for the Serviceplan Group, responsible for the corporate communication worldwide. She has longterm experience in the media and entertainment industry and was previously responsible for PR and communications of Th… 阅读更多

Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page.  Titled ‘Miss the Start. Miss the Story’, clever copywriting plays on the titles and typography of iconic movies including Kill Bill, Goldfinger, Trainspottin… 阅读更多

Serviceplan Campaign International and BMW present the third model of the new luxury series With THE 7, which follows the BMW 8 Series Coupé and the BMW 8 Series Cabriolet presented in autumn 2018. All models are under the umbrella of "Bayerische Motoren Werke" and feature a redesigned logo … 阅读更多

The three independent agency groups - Serviceplan, Hakuhodo und Unlimited – have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. This unprecedented cooperation is designed to offer existing clients and prospects a g… 阅读更多

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media – both separately and combined Key findings Video advertising is the driver for all indicators relating to advertising effectiveness, in particular advertising recall and spontaneous … 阅读更多