Mediaplus North America Wins De’Longhi Account

New agency leadership snags third piece of business in as many months

Following a rigorous review process, De’Longhi Group has awarded its North American business to Mediaplus North America.

The agency selection is pivotal to De’Longhi’s global ambitions. The company launched its first worldwide campaign, “Perfetto,” in 2021, with a plan to extend the campaign starring brand ambassador Brad Pitt to cover product innovations launching in North America in 2023. Mediaplus Group will lead the brand’s holistic media business inclusive of integrated media strategy, planning and buying.

“Right from the start, we could feel the Mediaplus team’s enthusiasm and deep knowledge of the category, consumer, competition, challenges and opportunities endemic to the US and Canada,” remarked Maria Colon, Head of Marketing & Customer Experience for De’Longhi North America. “The team dug deep, and then got up to speed in a way that is entirely aligned with how we ourselves operate: work hard, push limits and always say yes to a challenge.”

Tamara Alesi, Mediaplus North America’s new CEO, added, “Our ambition is simple, be the agency with whom everyone loves to work – our talent, our client partners, our publishers. De’Longhi’s very personal and creative approach to its businesses is a perfect fit for how we and our clients see us: Human, Connected, Curious and Unbound.”

The win in North America means that Mediaplus Group now supports De’Longhi in 30 countries. In addition to the De’Longhi brand, Mediaplus Group will also lead the Braun Household media planning and buying in North America.

Mediaplus North America is enjoying an acceleration, having expanded its relationship with YuMove to include Brand and Performance initiatives. The new team’s efforts also helped secure the global Mediaplus Group win of Golden Goose.