VCCP Insights

  Co-op Group, the UK’s largest consumer co-operative, has today announced the appointment of VCCP London, with the integrated communications agency beginning work on their first campaign to help grow its membership by one million people this year. 阅读更多

VCCP Group announces the promotion of Claire Young to CEO of Girl&Bear. 阅读更多

  Wilkinson Sword and LADbible Group have joined forces to ignite a spirited debate among men aged 18-34, prompting them to ponder the age-old question: beard on or beard off? 阅读更多

Steph Thomas, Business Lead, Retail Experience at VCCP, delineates the opportunities for brand affinity and loyalty that lie in Emotional Intelligence Commerce and creating empathetic customer journeys. 阅读更多

  Domino’s, the UK’s most loved pizza delivery company, together with strategic creative agency VCCP London, today launches new TV spots inviting people to ‘Feast like a Don’ and indulge in an Italian-inspired comfort food experience. 阅读更多

  As part of a new brand campaign, VCCP has created the live activation, a ‘LinkedIn Know-How To Go’ coffee truck with a twist and a social learning campaign on LinkedIn and Meta to make career advice more enjoyable. 阅读更多

  For the fourth consecutive year, Cadbury puts a spin on the traditional Easter egg hunt by bringing back “The Cadbury Worldwide Hide”: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. 阅读更多

Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand loyalty. 阅读更多

The winning entry from VCCP and Wavemaker, “The fabric of London”, features a campaign that celebrates diversity using the the most famous canvas of all - the iconic TfL seating moquette 阅读更多

  Behavioural science consultancy Cowry Consulting, part of VCCP Group, has announced changes to the structure of its top team in order to expand into other markets. 阅读更多