Agency Insights-article - VCCP

VCCP

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Domino’s, the UK’s most loved pizza delivery company, together with strategic creative agency VCCP London, today launches new TV spots inviting people to ‘Feast like a Don’ and indulge in an Italian-inspired comfort food experience.

The integrated campaign showcases their latest culinary innovations, the Ultimate Lasagne Pizza and Ultimate Carbonara Pizza. In a bid to generate passion for the new products, Domino’s latest ads take inspiration from classic Mafia movies, momentarily turning a regular Dom’s lover into a “Don” to warmly praise the delivery man for the fantastic feast and prompt service. The tongue-in-cheek campaign adapts Domino’s famous Domin-oh-hoo-hoo sonic branding with a Mafioso twist.

The campaign is crafted to showcase product innovation in a lighthearted way mixing authentic Italian themes, hand gestures, and a subtle nod to Mafia imagery, culminating with the tagline ‘Feast like a Don’. Director Dom O’Riordan showcases the new range in a humorous light, a pastiche of mafia movies and Italiano flavour which accentuates the qualities of Domino’s new range.

Harry Dromey, Director of Marketing at Domino’s, said: “Consumers don’t think too long or hard about where to buy their takeaway, so top-of-mind awareness is key. I have no doubt this campaign from VCCP London will help ensure consumers have Domino’s on the brain. Consumer testing says it makes people smile and want to lick the screen.”

David Masterman, Deputy Executive Creative Director at VCCP, added: “We can, obviously, only speculate what Don Corleone would make of a Lasagne, or Carbonara Domino’s, but maybe, just maybe, he would greet his delivery rider like this.”

The AV spot and Radio will go live from Monday 4th March in the UK and Ireland and will run until the 17th March. D/OOH, social and print were all developed by Domino’s in-house studio, Big Dip Studios with media planning and buying led by Havas Media

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Contact Information

Social:

Adrian Coleman

Founder & Group Executive Chairman

电话: 020 7592 9331

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Charles Vallance

Founder Partner & Chairman

电话: 020 7592 9331

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Michael Sugden

Co-CEO

电话: 020 7592 9331

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Darren Bailes

Global CCO

电话: +44 20 7592 9331

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Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

电话: +44 7702 523 042

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Julian Douglas

Co-CEO

电话: 020 3037 3088

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Jo Parker

COO of VCCP and CEO of VCCP Business

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Michael Lee

Chief Strategy Officer

电话: 212 886 4100

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Basic Info

成立年份: 2002

员工: 1575

奖项: 83

创意作品: 521

客户: 16

成立年份: 2002

员工: 1575

奖项: 83

创意作品: 521

客户: 16

VCCP

Adrian Coleman

Founder & Group Executive Chairman

电话: 020 7592 9331

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Charles Vallance

Founder Partner & Chairman

电话: 020 7592 9331

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Michael Sugden

Co-CEO

电话: 020 7592 9331

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Darren Bailes

Global CCO

电话: +44 20 7592 9331

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Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

电话: +44 7702 523 042

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Julian Douglas

Co-CEO

电话: 020 3037 3088

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Jo Parker

COO of VCCP and CEO of VCCP Business

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Michael Lee

Chief Strategy Officer

电话: 212 886 4100

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