| 标题 | A Constant Ingredient: Sophia Smith |
| 广告公司 | Venables Bell + Partners |
| 广告战役 | Real Ingredients for Real Athletes |
| 广告主 | Chipotle |
| 品牌 | Chipotle |
| Posted | 7月 2023 |
| 行业领域 | 食品 |
| 剧情简介 | Chipotle Mexican Grill, an official partner of U.S. Soccer, has unveiled the latest edition of its ‘Real Ingredients for Real Athletes’ campaign during the Women’s World Cup. Created in partnership with Venables Bell + Partners, this campaign distills an athlete's life story down to its most important ingredients, the ones that have fueled them forward and been integral to their journeys. The latest "Constant Ingredient" spot featuring U.S. soccer star and Chipotle fan Sophia Smith highlights how Chipotle's real food has fueled her through the highlights, setbacks, and comebacks of her incredible career. The team worked with renowned music director Colin Tilley and drone pilot Alex Vanover to create this high-energy spot showcasing Sophia charging down the pitch, dribbling, juking, and scoring, all set to her internal monologue listing off the key ingredients that have brought her to this moment and soccer's biggest world stage. |
| 媒体类别 | 电视 |
| 长度 | |
| Agency | Venables Bell + Partners |
| Chief Marketing Officer (CMO) | Chris Brandt |
| VP, Brand Marketing | Stephanie Perdue |
| Senior Manager | Scott Robinson |
| Senior Manager | Backe Digital Brand Marketing |
| Senior Director | Michael Kotick |
| Senior Director | Backe Digital Brand Marketing |
| Creative Lead | Ad Luijten |
| 执行制片 | Dennis McKinley |
| Group Brand Director | Kristin Obi |
| Managing Partner | Will McGinness |
| 首席创意官 | Will McGinness |
| 创意总监 | James Duffy |
| 创意总监 | Greg Coffin |
| 美术指导 | Diego Zelaya |
| Business Affairs Manager | Christine Tom |
| Strategist | Jonah Kaufman |
| Senior Vice President | Brad Smith |
| 导演 | Colin Tilley |
| 执行制片 | Matthew Kauth |
| General Creative Director | Shelley Sheppard |
| Integrated Producer | Sam Tarde |
| Brand Director | Alyssa Gaio |
| 文案 | Michael Ng |
| Agency | Paragon Marketing Communications |
| 客户主管 | Michael Socks |
| Account Coordinator | Jessica Sauzameda |
| 执行制片 | Jade Forte |
| Line Producer | Lisa Arianna |
| DP | Brendan Uegama |
| 制作公司 | London Alley |