| 标题 | Cheyenne: Everyone Wants the Guac |
| 广告公司 | Venables Bell + Partners |
| 广告战役 | Behind the Foil |
| 广告主 | Chipotle Mexican Grill |
| 品牌 | Chipotle Mexican Grill |
| 首次发布日期 | 2023 / 9 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | Building on the success of the “Behind the Foil” documentary-style TV spot series, Chipotle Mexican Grill and Venables Bell + Partners have just launched the third iteration of the campaign in collaboration with famed documentarian Errol Morris. The campaign’s newest installment takes viewers inside the restaurants to get up close and personal with team members for an honest and transparent take on what makes Chipotle different. Behind the Foil includes honest, unfiltered, and emotional testimonials from real team members across the country as they detail the impact Chipotle has had on their lives and provide a glimpse into daily preparation using real ingredients and classic culinary techniques, a key differentiator for Chipotle. The campaign puts transparency and authentic stories at the forefront without employing typical advertising tools like scripts or music. |
| 媒体类别 | 电视 |
| 长度 |