标题 | Greg |
广告公司 | Amazon Advertising |
广告战役 | Kashi People |
广告主 | Kashi Company |
品牌 | Kashi |
首次发布日期 | 2006 / 1 |
行业领域 | 米饭、面食、脱水蔬菜和谷类食品 |
广告口号 | 7 Whole Grains on a Mission |
哲学 | Kashi isn't health food, it's healthy food people actually enjoy eating, made by people you would not find at big food companies. A nutritionist who surfs before coming to the office. A globetrotting food developer who hates health food but loves to eat. The advertising nakedly reveals passionate employees who believe healthy food is the prelude to happiness. |
问题 | As Kashi moves into the mainstream, the brand needs to shed past health food weirdness but keep its character as a small and different kind of food company. |
媒体类别 | 电视 |
长度 | |
市场 | 美国 |
创意总监 | Jennifer Bhalla |
客户总监 | Jaleh Iranpour |
广告公司制片 | Amanda Moody |
执行创意总监 | Lynda Pearson |
美术指导 | Jennifer Ward |