标题Jeff
广告公司
广告战役 Kashi People
广告主 Kashi Company
品牌 Kashi
首次发布日期 2006 / 1
行业领域 米饭、面食、脱水蔬菜和谷类食品
广告口号 7 Whole Grains on a Mission
哲学 Kashi isn't health food, it's healthy food people actually enjoy eating, made by people you would not find at big food companies. A nutritionist who surfs before coming to the office. A globetrotting food developer who hates health food but loves to eat. The advertising nakedly reveals passionate employees who believe healthy food is the prelude to happiness.
问题 As Kashi moves into the mainstream, the brand needs to shed past health food weirdness but keep its character as a small and different kind of food company.
媒体类别 电视
长度
市场 美国
创意总监
客户总监
广告公司制片
执行创意总监
美术指导

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