TO BE PERTINENT, A BRAND MUST HAVE A STORY TO TELL. All human beings are born with their distinct personality and move through time with their own style, tastes, habits, beliefs, values. Much the same can be said about a brand. A brand is not disembodied. It possesses its own DNA. For its heart to beat steadily and for the blood to flow through its veins, it must be able to express itself freely, without looking to please the majority. It must simply communicate what livens it up, without holding back. The people who will latch onto it are the ones who will like its transparency, its honesty and a large portion of what it conveys. At Rinaldi, a brand loses its shyness quite rapidly. Because we believe that every single one of them deserves to be well-known. Entrust your brand to us and we will tell the story of who it is, emotionally and frankly. We will make it speak up, loud and clear.