South Ural State University (National Research University), Russia Team Members
Olga Shabalina
电话: +7 9507427315
Courses
International Marketing Communications (SUSU, undergraduates)
Global/ International Marketing (SUSU, Clark University, Mount St. Mary’s University, Zhejiang University, graduates)
Seminars in Key Issues of Advertising and PR in Russia and Abroad (SUSU, graduates)
Design of Advertising Campaign (SUSU, undergraduates)
Research Interests
Native Perception Patterns and Ad Layout Design
Language and Rhetoric of International Advertising
Rhetoric of Guanxi in Chinese Advertising
Awards and Grants
Fulbright Small Grants, book “My Fulbright Adventures in the USA” (2015)
Second Best Paper Award, The 3rd International Conference on Cross-Cultural Management & 7th Cross-Strait Conference on Enterprise Management, Shanghai (2013)
Fulbright Scholar-in-Residence Grant, Mount St. Mary’s University, courses “International Marketing from Non-Western Perspective”, “Cases in International Advertising and PR” (2012)
Sabbaticals
Shandong Institute of Business and Technology (Yantai, China), research into perception patterns of Chinese students, summer 2010
Deenbandhu Chhotu Ram University of Science and Technology, (Murthal-Sonepat India), research into perception patterns of bilingual Indian students, August-November 2014
Universidad de Occidente (Culiacan, Mexico), research into perception patterns of Mexican students, August-September 2015.
Papers and books
Shabalina, O. (2011) Simvolika Guanxi v kitaiskoi reklam’e [Guanxi Symbols in Chinese Advertising]. Reklama: teoria i praktika, vol. 6(48), pp. 334-385.
Shabalina, O. (2014) Cross-cultural Study of Sentence Word Order and Its Impact on Ad Layout. V mir’e nauchnykh otkrytii (Sotsial’no-gumanitarnye nauki), vol. 9.2(57), pp. 688-707.
Shabalina, O. (2014) Ritorika mezhdunarodnykh marketingovykh kommunikatsii [Rhetoric of International Marketing Communications]. Chelyabinsk: Publishing House of South-Ural State University (Russia).
Conferences
“Pilot Study of Russian Students’ Perception Pattern and its Implications for Global Advertising Practitioners,” 7th Intercultural Management Congress, Lodz, Poland (2013) *Invited Talk.
“Understanding Chinese Students’ Perception Pattern and its Implication for Global Advertising Practitioners,” The 3rd International Conference in Cross-Cultural Management & the 7th Cross-Strait Conference on Business Management, Shanghai (2013).
Shabalina, O. (2015), “Perception Patterns of Bilingual Indian Students and Their Implications in Developing Ad Layouts,” Improving Business Practice through Marketing Insight: Proceedings of 2015 AMA Summer Marketing Educators' Conference, Chicago (IL).
“International Marketing: Cross-Cultural Study,” Experiencias de Investigacion en Rusia: Congreso de Ciencias Economico-Administrativas, Mazatlan (Mexico) (2015) *Invited Talk
“Native Perception Patterns of Mexican Students and Their Implications for Global Advertising Practitioners in Developing Ad Layouts,” Communication’s Civic Callings: Annual 102nd NCA Convention, Philadelphia (PA) (2016).