Insights: The Cutting Edge of Advertising tag: generation-z - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mike Czako, David&Goliath: "Creative content specifically tailored to each platform's format and culture is key."

on 30 January 2024

Mike Czako, Group Creative Director/AD at David&Goliath, speaks on catering content to platform and leveraging user-generated content and influencer marketing to engage a younger audience. 阅读更多

Ten takeaways from the BETC Teens survey

出自 Mark Tungate on 15 November 2023

Whether they’re referred to as “teens” or Generation Z, their world can seem opaque to brands, whose efforts to reach them sometimes fall wide of the mark. BETC Fullsix delved into Gen Z’s attitudes and media consumption. Here are ten points we found compelling. 阅读更多

Youth In Pandemic: How Gen Z’s hope is guiding them in an uncertain present and future

on 8 May 2020

When coronavirus struck, Generation Z’s last moments of youth and first steps into adulthood vanished. 阅读更多

Move Over, Millennials, Gen Z Are The New Influencers

on 13 August 2018

Millennials officially overtook Baby Boomers as the largest demographic in the United States, making them the “it” target market … for now. 阅读更多

The Future 100: 2018

on 6 December 2017

Our annual forecast of 100 trends to watch in the coming year. 阅读更多

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TBWA is on a mission to influence people's lives for the better

TBWA is on a mission to influence people's lives for the ...

By India Fizer

on Apr 25, 2024

Dana Arnett, VSA Partners:

Dana Arnett, VSA Partners: "At our best, the stories we c...

By India Fizer

on Apr 24, 2024

Concha Santiago, Ogilvy Madrid:

Concha Santiago, Ogilvy Madrid: "Advertising agencies nee...

By India Fizer

on Apr 23, 2024

Kimberlee Wells, Sustain by TBWA:

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By India Fizer

on Apr 22, 2024

Chase Media Solutions is the type of platform we wish exi...

By Carol Mason

on Apr 22, 2024

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Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

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High 4-Wraps

品牌: Domino's

Agency: VCCP

媒介: 电视

年份: 2024

547

Foodlosslla

品牌: Ajinomoto

媒介: 电视

年份: 2024

299

Tail Orchestra

品牌: Pedigree

Agency: BBDO New York

媒介: Web Film

年份: 2024

556

Runner. Mountain

品牌: DHL

Agency: Horizon FCB Middle East

媒介: 平面

年份: 2024

304

See more