Digital inspiration from Cannes
What kind of campaigns constitute the best of “digital” advertising today? We take a look at some of the smartest Cannes Lions winners to find out. 阅读更多
Insights: The Cutting Edge of Advertising tag: cannes-lions - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Digital inspiration from Cannes
Our pick of some of the most striking digital winners from the Cannes Lions Festival of Creativity. 阅读更多
Two years in one Cannes
Many of the winners at this year’s festival were familiar, but there was still innovation to be found. 阅读更多
How Do You Know When It’s Right? (Part 5)
What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. 阅读更多
How Do You Know When It’s Right? (Part 4)
What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. 阅读更多
How Do You Know When It’s Right? (Part 3)
What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. 阅读更多
How Do You Know When It’s Right? (Part 2)
What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. 阅读更多
How Do You Know When It’s Right? (Part 1)
What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. 阅读更多
Give your idea the case study it deserves
Last year more than 7000 different case study films were entered at the Cannes Lions Festival. You could argue that case films have become the most important element of any creative idea. Unfortunately, making a good case film is still an ordeal for many. The book “From Cold Case to Gold Case” brings relief. It’s the first complete guide for case study films, written by award winning creative Peter Ampe. 阅读更多
Why Cannes Lions is the Realest Event of the Year
How the industry can unite behind the impact of storytelling. 阅读更多