The Resurgence of Big Brand Advertising
"But it makes me very happy to see some brands reverting to the big brand campaign built around a singular idea and delivered with a punch to the gut" 阅读更多
Insights: The Cutting Edge of Advertising tag: brand - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Sick Of Being Sick
How Madison Avenue got the flu, and what brand advertisers should do about it. 阅读更多
Your agency fees are burning too fast. Now what?
How brand advertisers can make effective use of retainer fees without getting burned 阅读更多
Make The Logo Bigger!
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews. 阅读更多
Pepsi Spot is Only Missing One Thing: An Idea
Back in the old-fashioned times before the internet, I used to go to the Museum of TV & Radio in NYC and watch TV commercials on VHS. They have a vast archive there, including a tape with a compilation of Pepsi spots and its classic tag line, The Choice of A New Generation. 阅读更多
Less is More. More or Less.
How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. 阅读更多