Word soup: The starter that waters down relationship management
Where measuring the efficacy of an agency was once heavily slanted towards an agency’s execution of specific campaigns, today’s marketers are looking for hard metrics. 阅读更多
Insights: The Cutting Edge of Advertising tag: agency-search-consultants - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
How Do You Measure the Value of an Intermediary?
Expert intermediaries provide valuable benefits for both marketers and agencies, and the result of their input is visible across a number of important areas in a marketer-agency relationships. 阅读更多
Good For Me, Good For You: Mutuality The Key to Intermediary Efficacy
Bringing two parties together without taking ownership of the service or result is an exercise in tightrope management and ensuring everybody wins. 阅读更多
Task of the intermediary: Walking clients through hard choices
According to leading intermediary, AAR Partners in the US, by 2023 65% of media budget in the US market will be spent on digital platforms. 阅读更多
Intermediaries, handover and pandemic protocols
With the protocols demanded by Covid in an industry that can’t put operations on hold, intermediaries are far more involved than ever before in every area of the transition. 阅读更多
Creativity Without Borders
Creativity is no longer constrained to regions and intermediaries are free to find the best creative solution from a broader range of options. 阅读更多
Pitching Takes Energy
With new business opportunities on the increase are agencies ready and willing to divert their energies into pitching? And if so – what new questions should they be asking of the marketers who approach them? 阅读更多
Intermediaries: When the Pitch is a Small Part of the Whole
Clients who have always known they could trust the process didn’t realize just how much they could rely on it until they had no other choice. 阅读更多
Five Ways To Avoid Marketing Transformation Failure
In our experience, one of the fundamental things that can go wrong is the failure for transformations to recognize the culture required that allows individual departments to thrive. 阅读更多
Creativity with a Capital C – a Superpower for Business
Ensuring good data-driven digital marketing is essential but it’s a demanding, highly operational challenge. 阅读更多