Auto Advertising Changes Gear 出自 Mark Tungate on 17 October 2019 Climate concerns, the shift to electric, sharing versus owning – all of these are impacting the way car brands communicate. We spoke to some of those who are driving the change. 阅读更多
A new route for auto advertising 出自 Mark Tungate on 28 September 2018 As one of the world’s biggest motor shows gets into gear, we examine how changing technology is influencing car communications. 阅读更多
How Automotive Brands Can Win over the Always-On Consumer on 21 July 2017 With self-driving vehicles and ride-sharing apps, car marketers must adapt to an ever-changing, technological landscape. 阅读更多