Insights: The Cutting Edge of Advertising category: digital - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Industry AI Predictions for 2024

出自 India Fizer on 19 December 2023

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. 阅读更多

Navigating Turbulence with Hope: The Creative Industry's Stand on Optimism

on 18 December 2023

Despite the worldwide geo-political instabilities and unstable economic outlook for 2024, we are seeing new paradigms emerging in advertising that mean creatively the business continues to expand and grow. 阅读更多

Digital inspiration from Cannes

出自 Philippe Paget on 5 July 2023

What kind of campaigns constitute the best of “digital” advertising today? We take a look at some of the smartest Cannes Lions winners to find out. 阅读更多

How to prevent bias in your AI-generated content

on 14 June 2023

En tant qu’humains, nous sommes influencés.En conséquence, tout ce que nous créons est également biaisé. Les outils d'intelligence artificielle n... 阅读更多

AI Is Accelerating the Transformation of Digital, and Its Opportunities Are Endless

on 14 June 2023

By Funs Jacobs, Senior Director Innovation at Media.Monks From virtual influencers to hybrid subcultures, life in digital has led to a landscape of novel consumer behaviors and new expectations... 阅读更多

For our money, here are the Financial Services trends we’re watching for 2023

on 1 February 2023

The strategy team at Critical Mass chime in on finserv brands and what 2023 financial trends to keep an eye on 阅读更多

What (possibly) lies ahead in 2023

出自 Philippe Paget on 5 January 2023

We pick intriguing and amusing nuggets from the industry predictions that surface at this time of year. 阅读更多

Influencer Trends You Should Care About in 2023

on 20 December 2022

In the beginning, there were many skeptics. Some thought influencer marketing was a fad. Some wrote it off as a minor tool in their arsenal. But there are no skeptics left. Fro... 阅读更多

Gen Z's Impact on the advertising industry: The shift to peers that is far more than traditional celebrity endorsements

出自 Elizabeth Watson on 20 December 2022

For brands to succeed with this generation will have to re-think their ad campaigns to be more UGC focused, authentic and raw 阅读更多

When Christmas meets football

出自 Mark Tungate on 1 December 2022

The winter World Cup has added an extra element to festive campaigns this year. You’ll find some of them in our round-up. 阅读更多

Next Page »

Contribute to this section

TBWA is on a mission to influence people's lives for the better

TBWA is on a mission to influence people's lives for the ...

By India Fizer

on Apr 25, 2024

Dana Arnett, VSA Partners:

Dana Arnett, VSA Partners: "At our best, the stories we c...

By India Fizer

on Apr 24, 2024

Concha Santiago, Ogilvy Madrid:

Concha Santiago, Ogilvy Madrid: "Advertising agencies nee...

By India Fizer

on Apr 23, 2024

Kimberlee Wells, Sustain by TBWA:

Kimberlee Wells, Sustain by TBWA: "Sustainability needs t...

By India Fizer

on Apr 22, 2024

Chase Media Solutions is the type of platform we wish exi...

By Carol Mason

on Apr 22, 2024

See more

Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

See more

Roll With it

品牌: Cruzcampo

Agency: Lucky Generals

媒介: 电视

年份: 2024

348

Future Talks

品牌: CDLA

Agency: Ogilvy Mexico

媒介: Web Film

年份: 2024

475

High 4-Wraps

品牌: Domino's

Agency: VCCP

媒介: 电视

年份: 2024

604

Foodlosslla

品牌: Ajinomoto

媒介: 电视

年份: 2024

308

See more