194 Pencils awarded in total, selected from thousands of entries received from 54 countries
Top winners from UK, USA and Australia
The full list of winners by category is available on the D&AD website
Images and creative assets of all winning work is available here
Click here to view number of entries by country
Images from the New Blood Festival, including Best Stand winner are available here
Tonight, at a buzzing ceremony in London, D&AD revealed the winners of the 2018 New Blood Awards.
The winners impressed the judges with their creative thinking and practical skills and tonight received one of the industry’s most prestigious creative accolades: a New Blood Pencil. Hand picked by some of the industry’s leading lights from thousands of entries from across 54 countries, the winners represent the best of emerging talent from around the globe.
194 Pencils have been awarded in total, with one Black Pencil, four White Pencils and 29 Yellow Pencils among the coveted accolades. Judges also awarded Best Stand at the New Blood Festival and selected 39 graduates from 1000 exhibiting students for it’s ‘One to Watch’ award.
Winning entries ranged from the playful - giving a nod to the fun that youth culture can add to advertising - to tackling important current issues such as homelessness, environmental impact, access to education, unsolicited imagery and feminism. Entries spanned across the full spectrum of design disciplines from digital design, illustration and graphics to intricately crafted animation, pointing to a rich culture for future commercial creativity.
One Black Pencil was awarded this year, to #DearMrHousingMinister in response to the Nationwide and Shelter brief. Naomi Taylor from the School of Communication Arts 2.0 impressed the judges with her work, which was described as ‘a powerful, emotive and relevant piece grounded in humanity and hardship’. The judges further commented that her ‘spine-chillingly apt account of the housing crisis’ should be the level that future professional D&AD entries should be measured against. Naomi will certainly be one to watch.
Tim Lindsay, CEO of D&AD commented: “#DearMrHousingMinister offers a fresh perspective to an old problem and is a worthy winner for this year’s awards. It embodies what a New Blood Pencil is all about. It also speaks to the important role of creative thinking as a powerful tool for change. Congratulations to all of this year’s winners. Looking at the quality of work, I’m confident that the future of our industry is in capable hands.”
With more than 126,000 brief downloads to 116 countries, 2018 was a record year for the programme.
The full Pencil statistics are as follows:
1 Black Pencil
4 White Pencils
29 Yellow Pencils
40 Graphite Pencils
120 Wood Pencils
The New Blood Awards are a platform for students and other new creatives to showcase their talents on real briefs, set by real clients. No other programme offers such a comprehensive test, or a more accurate representation of the challenges that await on the other side. Brand representatives and industry experts decide what work wins a coveted New Blood Pencil, and the bar every year is extremely high.
Entry to the awards is open to anyone in full or part-time education, recent graduates who finished their course within the past two years and anyone 23 or under.
All Pencil winners were eligible to apply for the New Blood Academy 2018 with WPP, where 50 graduates attend a two-week creative bootcamp. The Academy provides an opportunity to learn from the best in the business, with attendees working alongside WPP agencies on a live brief in order to secure a foot-in-the-door with a series of paid placements up for grabs. This year students will be working alongside creative luminaries as well as working on a live brief in their final week.
Meet the Class of 2018 here.
Winning Work
The Black Pencil Winner
Nationwide and Shelter - #DearMrHousingMinister
Winner: Naomi Taylor
College: School of Communications 2.0
The White Pencil Winners
Digital McKinsey - Bolo. Banking for the Illiterate
Winners: Deepika Desai, Donghoon Lee and Philip Tabah
College: Miami Ad School San Francisco
Digital McKinsey - YETU
Winners: Megan Egan and Jonothan Hunt
College: School of Communication Arts 2.0
Dropbox Paper - The Dirty
Winners: Manon Drielsma, Hou Fong (Brian) Lo, Lizzie Smith and Olivia Mullins
College: University of Technology, Sydney
New Blood Side Hustle with Adobe - Made By Refugee
Winner: Jillian Young
College: Miami Ad School New York
A Selection of Yellow Pencil Winners
Adidas - Pure Sweat
Winners: Johanna Davis, Elin Hjelte, Ellen Marklund and Nicholas Sjöberg
College: Berghs School Of Communication
Burger King - It’s Not the Same Without the Flame
Winners: John Dillon, Nick Landon, Sydney Lindsey and Sydney Lippman
College: The Creative Circus
giffgaff - #giffconsent
Winners: Elise Smidt, Jennifer Dewar and Karina Bonnin
College: Edinburgh Napier University
New Blood Side Hustle with Adobe - Bot Ad School
Winner: Sam Cable
College: NA
The Beano - Beryl The Third
Winner: Aïcha Wijland
College: University of Otago, New Zealand
Best Stand Winners
Winner: Edinburgh Napier College
BDes (Hons) Graphic Design
Stand 40 & 41
Runner Up: Falmouth University
BA (Hons) Graphic Design
Stand 37 & 38
Runner Up: Arts University Bournemouth
BA (Hons) Illustration
Stand 78 & 79
One to Watch Winners
Student(s)
Stand No.
University
Course
Sophie Lawrence
78,79
Bournemouth
Illustration
Terri Po
92,93
Edinburgh
Illustration
Josh Atkinson
89
Leeds
Illustration
Jo Ruessmann
92, 93
Edinburgh College of Art
Illustration
Lauren Morsley
76
Duncan Jordanstone
Illustration
Elinor O'Brien
77
Uni of Leeds
Graphic Design
Deniz Gunsav
78, 79
Bournemouth
Illustration
Bronte Hall
89
Leeds Art Uni
Illustration
Amy Johnstone
97-99
Huddersfield
Graphic Design/Illustration
Gabby & Aaaron
Falmouth
Creative Advertising
Fenella Samways-Dalton
46,47
Norwich Uni of the Arts
Graphic Design/Graphic Communication
Amy Tavener
70, 71, 72
Falmouth
MA Creative Advertising
Aamir Usman + Surabhi Mokashi
Falmouth
MA Creative Advertising
Becky and Beth
University of Gloucestershire
BA Advertising
Lily Arundell, Maddy Russel, Amy Joslyn
46
Norwich Uni of the Arts
Design for Publish
Anna Tarariello
47
Norwich Uni of the Arts
Design for Publish
Ibrahim Karim
24, 25
Duncan of Jordanstone Uni of Dundee
BDES Hons Graphic Design
Asaf Hagag
8
University of Greenwich
BA Hons Graphic Design & Digital Design
Roberto Cutrera
11,12
Birmingham City Uni
BA Hons Graphic Comms
Rosanna Rossetti
11,12
Birmingham City Uni
BA Hons Graphic Comms
Tom Knowles & Ben Wood
1,2
Nottingham Trent
BA Hons Graphic Design
Yolande Rapela
15,16
Portsmouth
Graphic Design
Jude Amponsah
1,2
Nottingham Trent
Graphic Design
Stuart Water
6,7
South Bank Arts
HNDY Graphic Design
Samual Jones
5
South Essex College
Graphic Design
Sam Miller
9,10
Plymouth University
Graphic Design
Jenny Skivington
Glasgow Clyde College
Graphic Design
Gail Mcfazdean
50
UCL
Graphic Design
Bethany Harrison
39
UCL
Graphic Design
Louise Francessca Bayton
60
University of West London
Graphic Design
Camilla Khadija Sovile
56,57
Middlesex Uni
Graphic Design
Llyr Scale
52,53
Uni of Westminster
Vis Com
Louis Murphy Hancock
28, 39, 50
UCLAN
Graphic Design & Advertising
Dominic Lobban
68,69
Northumbria
Interaction Design
Frederick Wiltshire
61,62
Bournemouth
Vis com
Frida Skalsness
56,57
Middlesex Uni
Graphic Design
Wang Ya (Diana)
28, 39, 50
Lancashire
Graphic Design
James H Riley
64
Northumbria Uni
Adveritising
Alice Soulard
61,62
Bournemouth
Visual Communication
ENDS
For more info, images and interviews in relation to D&AD New Blood 2018, contact:
Ann Amarawansa | Common Industry | ann@commonindustry.co.uk | +44 (0)7858132658
Matt Gurr | Common Industry | matt@commonindustry.co.uk | +44 (0)773 446 5030
Or dandad@commonindustry.co.uk
The 2018 New Blood Awards partners are:
Adobe
adidas
Antalis in collaboration with Conqueror
Bacardi
BBC
Beano
Burger King
Digital McKinsey
Dropbox Paper
giffgaff
Hasbro
Hellmann's in collaboration with WPP
Hotel Indigo
JCDecaux
John Lewis
Mayor of London
Microsoft
Nationwide in collaboration with Shelter
Pearson