Connie Lo
Business Manager at McCann Health
Hong Kong, 中国
标题A warning from the future
广告公司
广告战役 A warning from the future
广告主 GSK Consumer Healthcare
品牌 Cervical cancer vaccine
Posted6月 2018
行业领域 保健与医药产品
剧情简介 Young women in China just didn't want to hear about cervical cancer or the vaccine to prevent it. So a film was launched in which "the future self" of a famous actress warns her about the deadly disease that she will face. To get tickets for the screening, young women had to take a selfie and send it. When they attended the film, the received an edited selfie - artificially aged to make them look 30 years older - with a similar warning, urging them to get vaccinated.
媒体类别 Ambient
长度
President
执行创意总监
Group Head
美术指导
客户经理
Technology Director
制片
广告公司制片
Associate Account Director
创意总监
集团创意总监

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