标题 | A warning from the future |
广告公司 | McCann Health |
广告战役 | A warning from the future |
广告主 | GSK Consumer Healthcare |
品牌 | Cervical cancer vaccine |
Posted | 6月 2018 |
行业领域 | 保健与医药产品 |
剧情简介 | Young women in China just didn't want to hear about cervical cancer or the vaccine to prevent it. So a film was launched in which "the future self" of a famous actress warns her about the deadly disease that she will face. To get tickets for the screening, young women had to take a selfie and send it. When they attended the film, the received an edited selfie - artificially aged to make them look 30 years older - with a similar warning, urging them to get vaccinated. |
媒体类别 | Ambient |
长度 | |
President | Connie Lo |
执行创意总监 | Wendy Chan |
Group Head | Samson Du |
美术指导 | Yinhao Wang |
客户经理 | Susie Zhao |
Technology Director | Ng KitBun |
制片 | Vanessa Wen |
广告公司制片 | Dora Zhou |
Associate Account Director | Verena Lam |
创意总监 | Chanfron Zhao |
集团创意总监 | Danny Li |