| 标题 | Intercom |
| 广告公司 | Havas New York |
| 广告战役 | Math is Power |
| 广告主 | National Action Council for Minorities in Engineering |
| 品牌 | NACME |
| 首次发布日期 | 2001 / 7 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Math is Power |
| 剧情简介 | In these humorous, irreverent ads, office workers interact and refer to each other by names which provide their math educational pedigree and background. The more senior and well paid executives have obviously studied math throughout high school and college while the more junior, administrative staff stopped taking math classes much earlier in high school. |
| 哲学 | NACME (the National Action Council for Minorities in Engineering) has provided leadership and support for the national effort to increase the representation of successful African American, American Indian and Latino women and men in engineering and technology, math- and science-based careers. By showing the hierarchical work structure we were able to visually show how having this level of knowledge and learning is key to having more options in life: better jobs, better housing and a better life. |
| 问题 | Only 15% of all American students and 6% of minority students graduate from high school with the four year sequence of math and science courses needed to begin a science-based course of study in college. This can significantly limit their college cirriculum and long term career options. We needed to inspire and convince students to continue studying math and science throughout high school, instead of opting out. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 执行创意总监 | Michael Lee |
| 创意总监 | Marcus Kemp |
| 美术指导 | Sean Robertson |
| 文案 | Bruce Gifford |
| 导演 | Russell Bates |
| 制作公司 | X-Ray |
| 剪辑公司 | Berwyn Edit |
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