| 标题 | A Beautiful Sight |
| 广告公司 | Grey Health |
| 广告战役 | A Beautiful Sight |
| 广告主 | Genetech |
| 品牌 | VABYSMO |
| 首次发布日期 | 2024 / 5 |
| 行业领域 | 保健与医药产品 |
| 剧情简介 | Our mothers help shape our vision for the world. So, when their vision is at risk due to wet age-related macular degeneration, the leading cause of vision loss among older adults in the US, how we care for them means everything. This Mother’s Day, to celebrate our mothers, and the doctors with the distinct responsibility of protecting their vision, Genentech is releasing a short, animated film titled “A Beautiful Sight,” created by Grey Health. The film’s strong narrative juxtaposes a mother’s vision loss with her son’s steps to become a retina specialist. Using the first-person POV the film showcases how our vision is cared for, literally and metaphorically. "A Beautiful Sight was conceived with a grand vision: to redefine the standards of craft and storytelling within the realm of branded pharmaceutical advertising. Traditionally dominated by predictable lifestyle imagery and functional communication approaches, our aim is to elevate the narrative, emotion and visual experience to new heights," shared Bruno Rebelo, Executive Creative Director at Grey Health. |
| 媒体类别 | Web Film |
| 长度 | |
| Global Chief Creative Officer | Gabriel Schmitt |
| Talent/Actors | Maru Sokolowski |
| 集团创意总监 | Guy Bricio |
| 创意总监 | Doug Flynn |
| 创意总监 | Luis Bacellar |
| 联合创意总监 | Sahar Sehgaal |
| Copy Supervisor | Zahra Mirza |
| Managing Director | GCI Health |
| Strategist | Abby Ness |
| Senior Producer | Jack Hogan |
| 导演 | Guto Terni |
| 导演 | Vinicius Costa |
| 美术指导 | Lucas Camargo |
| 执行制片 | Fernanda Curi |
| 制片 | Vivi Torre |
| Concept Art | Lucas Camargo |
| Concept Art | Diego Barcellos |
| 动画 | Ewerton Farias |
| 动画 | Bruce Souza |
| Motion | Fabio Meira |
| 执行创意总监 | Bruno Rebelo |
| 联合创意总监 | Casey Espinoza |
| 美术总监 | Victor Burnett |
| Head of Account Management | Jon Carroll |
| Account Management | Ore Rechany |
| Account Management | Warren Wyatt |
| 客户主管 | MaryBeth Gregoritch |
| 客户主管 | Mario Picon |
| Strategy Director | Sonia Gocevski |
| Director of Project Management | Jason Gaccione |
| Lead Project Manager | Melissa Fu |
| Lead Project Manager | Kristen Harris |
| Business Operations | Lauren Loeffel |
| 执行制片 | Jason Jasso |
| 音乐制作人 | Beliansh Assefa |
| 制片 | Marcio Lovato |
| Line Producer | Fernanda Fraiz |
| CGI | Heber Conde |
| CGI | Wallan Oliveira |
| Lead 3D Artist | Lucas Ribeiro |
| Lead 3D Artist | Ale Eschenbach |
| Tech Pipeline Director | Carlos Hallan |
| Storyboard | Guto Bicalho |
| Concept Art | Gustavo Ramos |
| Concept Art | Rodrigo Ico Alexandrino |
| Concept Art | Natalia Veras |
| Concept Art | Estevão Chromiec |
| Lead Researcher | Jenn Anconi |
| Consumer Director | Yumi Kurita |
| 3D Retoucher | Kawe de Sa |
| 3D Lead | Alex Liki |
| 3D Modeler | David Carvalho |
| 3D Modeler | Andressa Reigadas |
| 3D Modeler | Marcus Sidonio |
| 3D Modeler | Vinicius Costa |
| 3D Modeler | André Novais |
| 3D Modeler | Matheus Lima |
| 3D Modeler | Marcelo Nilo |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Guilherme Luis |
| 3D Modeler | Edu Souza |
| 3D Modeler | David Carvalho |
| 3D Modeler | Maycon Lopes |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Danilo Gerard |
| 3D Modeler | Leo Resende |
| Talent/Actors | Juliana Suade |
| Animation Director | Francisco Catão |
| 执行创意总监 | Bruno Rebelo |
| 动画 | Henrique EDMX Montanari |
| 联合创意总监 | Casey Espinoza |
| 美术总监 | Victor Burnett |
| 动画 | Camila Francisco |
| 动画 | Jonas Gabriel |
| Head of Account Management | Jon Carroll |
| 特效 | José Mauro Lobão |
| Account Management | Ore Rechany |
| Compositing | Flow Vfx |
| 客户主管 | MaryBeth Gregoritch |
| 音乐制作人 | Reid MacKenzie |
| 客户主管 | Mario Picon |
| Strategy Director | Sonia Gocevski |
| 音乐制作人 | Katy Davidson |
| Director of Project Management | Jason Gaccione |
| 音乐制作人 | Nicole Wilson |
| Lead Project Manager | Melissa Fu |
| Lead Project Manager | Kristen Harris |
| Video Editor | Daniel Karan |
| Business Operations | Lauren Loeffel |
| 执行制片 | Jason Jasso |
| Line Producer | Fernanda Fraiz |
| Tech Pipeline Director | Carlos Hallan |
| Storyboard | Guto Bicalho |
| Concept Art | Gustavo Ramos |
| Concept Art | Rodrigo Ico Alexandrino |
| Concept Art | Natalia Veras |
| Concept Art | Estevão Chromiec |
| Lead Researcher | Jenn Anconi |
| Consumer Director | Yumi Kurita |
| 3D Lead | Alex Liki |
| 3D Modeler | David Carvalho |
| 3D Modeler | Andressa Reigadas |
| 3D Modeler | Marcus Sidonio |
| 3D Modeler | André Novais |
| 3D Modeler | Matheus Lima |
| 3D Modeler | Marcelo Nilo |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Guilherme Luis |
| 3D Modeler | Edu Souza |
| 3D Modeler | David Carvalho |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Danilo Gerard |
| 3D Modeler | Leo Resende |
| Talent/Actors | Juliana Suade |
| 动画 | Henrique EDMX Montanari |
| 动画 | Camila Francisco |
| 动画 | Jonas Gabriel |
| 特效 | José Mauro Lobão |
| Compositing | Flow Vfx |
| 音乐制作人 | Reid MacKenzie |
| 音乐制作人 | Nicole Wilson |
| Video Editor | Daniel Karan |