1st AD
at
GUT Mexico
| 标题 | Little Boxes |
| 广告公司 | GUT Mexico |
| 广告战役 | Little Boxes |
| 广告主 | Mercado Libre |
| 品牌 | Mercado Libre |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 在线零售、网上商店 |
| 哲学 | Mercado Libre, together with GUT Mexico City, launched its new "Little Boxes'' campaign to celebrate the brand's 25 years throughout the LATAM region. The film showcases how the e-commerce platform offers everything consumers are looking for, and how it is a catalyst for dreams to come true. “It is a pleasure and we are proud to be part of a regional project that is such an important milestone for a brand that we love very much, as partners and as users,” said Ramiro Rodriguez Cohen, CCO of GUT México City. “We know the feeling well, that excitement of waiting for an order we placed. They are not just products; they are the beginning of something bigger that starts when the doorbell rings. We are celebrating 25 years of the brand that changed the way people begin to achieve their dreams in many Latin American countries.” This campaign shows how every time a consumer receives a Mercado Libre package, they not only receive a box, but also an opportunity to get closer to their dreams. The film opens with a shot of a storeroom, where, when the lights go out and the workers go home, one small but mighty package magically comes to life, developing little hands and feet and marching itself out of the warehouse. The determined little box then traverses the cities, suburbs, beaches, oceans, forests and countryside, until it reaches its ultimate destination: the home of a small child, who happily receives their gift, reinforcing the message that: “any dream fits in a box.” This year, Mercado Libre celebrates its 25th anniversary, a milestone that marks a unique opportunity to celebrate the commitment it has with consumers, always accompanying them in the most important moments of their lives, from an everyday purchase to an unexpected gift on Christmas. The campaign is running across México, Brasil, Argentina, Chile, and Uruguay. |
| 媒体类别 | Web Film |
| 长度 | |
| 市场 | 阿根廷, 巴西, 智利, 乌拉圭, 法国 |
| 制作公司 | Primo |
| 导演 | Nico Perez Veiga |
| 动画 | Mathematic |
| Chief Executive Officer (CEO) | Camila de Almeida Prado |
| 首席创意官 | Ramiro Rodriguez Cohen |
| 执行创意总监 | Rodrigo Del Oso |
| 执行创意总监 | José Mario Muñoz |
| Senior Copywriter | José Luis Pagola |
| Senior Art Director | Roberto Rosas |
| Regional Director | Natalia Noya |
| Regional Account Director | sofia goldin |
| 客户总监 | Alejandra Chang |
| 客户主管 | Daniel Romo |
| Chief Strategy Officer | Samantha Hernandez |
| Strategy Director | Alejandra Margain |
| Head of Production | Paula Sánchez |
| 广告公司制片 | Valeria Brinkmann |
| 导演 | Alvaro Stocker |
| Managing Director | Jaime Vidal |
| Head of Production | Omar Uscanga |
| 执行制片 | Trinidad Fecchino |
| Executive Producer Assistant | Paula Rojas |
| Production Service Company | Metanoia |
| Executive Service Producer | Lucio Valdes |
| 摄影指导 | Maurício Padilha |
| 制作设计师 | María José Herreros |
| 1st AD | Santiago Rindel |
| Costume | Greta Ure |
| Camera Assistant | Edgardo Urrutia |
| Gaffer | Sebastián Chappe |
| Key Grip | Jose Luis Garcia |
| VFX Set Supervisor | Sebastián Castagnet |
| VFX Set Supervisor | Ignacio Mancebo |
| 剪辑师 | Paula Baiardo |
| Color Grade Artist | Marc Morató |
| 音乐 | Papamusic |
| 音效设计公司 | Portaestudio |
| Post Production Coordinator | Post Fellas |
| Post Production Coordinator | Daniela Balcazar |
| Post Production Coordinator | Sebastian Lopez |
| VFX Supervisor | Emmanuel Dufaure |
| Flame Artist | Clément GERMAIN |
| Animation Supervisor | Cyril Cassaigne |
| VFX Executive Producer | Guillaume Marien |
| VFX Producer | Mikaella Zarka |
| VFX Producer | Nikita Saini |
| VFX Coordinator | Matthieu Lepan |
| Social Media Director | Santi Cicero |
| Social Producer | Paula Rojas |
| 美术指导 | Florencia Stighetti |