| 标题 | Life Extending Stickers 2 |
| 广告公司 | VML Grey Colombia |
| 广告战役 | Life Extending Stickers |
| 广告主 | Makro |
| 品牌 | Makro |
| Posted | 4月 2024 |
| 行业领域 | 百货公司、超市 |
| 剧情简介 | According to the Food and Agriculture Organization (FAO) and the National Department of Planning, only in Colombia 6.1 million tons of food are wasted each year, and 40% of those are fruits and vegetables. As an answer to this problem, Makro Supermarkets under their sustainability pilar, set an objective to not only help at their stores, but to educate consumers on preventing food waste in a cheap and easy way in 22 of its shops. We used a media that has existed for decades in the fruit and vegetable industry: The Fruit Sticker. We gave it a real purpose: To prevent food waste by extending their life cycles suggesting recipes based on the fruit's ripeness and color, especially in their most ripe stages cause that’s when people avoid their consumption for cosmetic reasons. That’s why we created the Life Extending Stickers. Printed in its traditional size of 2.7 mm, printed in biodegradable material, ecological ink, with no need of technology only the help of colors, we showed Colombians an easy way for them to use their fruits and vegetables from begining to end. Makro gave Colombians an anti-waste tool that also helps them save money because preventing food waste helps save cash. |
| 媒体类别 | Direct Marketing |
| 长度 | |
| 首席创意官 | Javier Campopiano |
| 首席创意官 | Diego Medvedocky |
| 首席创意官 | Juan Posada |
| 执行创意总监 | Juan Cárdenas |
| 创意总监 | Andrés Núñez |
| Designer | Han Lin |
| 首席创意官 | Jorge Serrano |
| 执行创意总监 | Sebastián Benítez |
| 文案 | Juliana Daza |
| 美术指导 | Vanesa Sánchez |
| Designer | William Hernández |
| 客户总监 | Diana Espitia |
| Client development director | Eric Pell |
| Marketing Director | Juan Yepes |
| Agency | GREY Colombia |
| Global Chief Creative Officer | Javier Campopiano |
| President / Chief Creative Officer LATAM | Diego Medvedocky |
| President / Chief Creative Officer | Juan José Posada |
| Chief Executive Officer | Jorge Serrano |
| Executive Creative Director | Juan Cárdenas / Sebastián Benítez |
| Creative Director | Andrés Núñez |
| Designer | William Hernández |
| Art Director | Vanessa Sánchez |
| Copywriter | Juliana Daza |
| Designer | Han Lin |
| Account Director | Diana Espitia |
| Production Director | Andrea García - Townhouse |
| Photography | Germán Rojas |
| Director | Jorge Vélez (El Mono) - Whisky |
| Executive Producer | Juan Lerner - Whisky |
| Music | Camilo Lucena - Machina |
| Postproduction | Julián Ceballos - Townhouse |
| Chief Reputation Officer | Florencia Kessler |
| PR agency | Talkability |
| Head of Global Creative Excellence | Maru Sokolowski |
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