Marcos Hernandez
ECD/Partner at FPO Marketing
San Antonio, 美国
标题 Portrait of Warmth
广告公司
广告战役 Portrait of Warmth
广告主 Studying Mindful Arts Resources Together (SMART)
品牌 S.M.A.R.T.
Posted3月 2024
产品 Coat Drive
剧情简介 Twenty percent of the children in San Antonio, Texas, live under the poverty line, regularly experiencing food and housing insecurity. During its winters, thousands of children in the city go without adequate winter clothing, leading to increased absenteeism and disengagement with support systems like access to meals and counseling. FPO Marketing, the City of San Antonio, and Studying Mindful Arts Resources Together (SMART) joined together to launch an "artivism" campaign, Coatz4Kidz. The project jointly raises awareness of the issue and collects coats for children in need. In its first year, the campaign successfully held a city-wide clothing drive using social media, email, and partnering with local businesses that resulted in hundreds of coats being distributed to children in need. In partnership with Jorge Rodriguez-Gerada, an internationally recognized artist, Coatz4Kidz also created an art installation featuring a child in need. Local schoolchildren contributed to the creation of the piece, layering donated coats over the image to create a coat of the young girl; a Portrait of Warmth.
媒体类别 案例研究
长度
创意总监
执行创意总监
Graphic Designer
文案
美术指导
美术指导
ECD Manuel Marcos Hernandez
CD Adriana Ramos
AD Karla Valenzuela / Zeke Saucedo
Graphic Joel Hernandez Rodriguez
CW Ivan Ramos

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