DANIEL GUIU
Copywriter at HeimatTBWA
Düsseldorf, 德国
标题Memorial Route
广告公司
广告战役 Memorial Route
广告主 Stop Accidentes
品牌 Stop Accidentes
首次发布日期 2023 / 11
行业领域 道路安全
剧情简介 StopAccidentes has created MemorialRoute, a digital memorial on Google Maps to raise awareness about road safety and prevent accidents every day, not just on World Day of Remembrance for Road Traffic Victims. Throughout Spain, the roads are full of stories, like Julia's, tragically representing the 1000 victims of traffic accidents in 2023. MemorialRoute uses the "Add Place" feature of Google Maps (normally used to add businesses, etc.), in a novel way: to prevent traffic accidents by adding memorials at the exact location where a victim died. MemorialRoute is a digital tribute that ensures that victims' stories are not repeated. Join StopAccidentes on World Day of Remembrance for Road Traffic Victims and discover MemorialRoute, where each marker tells a story that should never be forgotten.
媒体类别 案例研究
长度
市场 西班牙
更多信息 memorialroute.org

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