Alejandro Tamayo
Creative Grouper at ARCHER TROY PUBLICIDAD SA DE CV
CDMX, 墨西哥
标题Education system
广告公司
广告战役 Filters
广告主 Redmmutrans Guatemala
品牌 Redmmutrans Guatemala
Posted10月 2020
行业领域 机构/公益组织/非盈利组织
剧情简介 In Guatemala, issues related to trans women are taboo. As they are socially rejected, they have a lower quality of life. Access to health, education or even decent work is limited, and most of their basic human rights are not respected. To give them visibility and for society to recognize them for what they are, we were inspired by a tool that people around the world have been using in the last several months: FACEAPP. For people outside the LGBTQ community FACEAPP is a trivial way to have fun pretending they are of a different age or gender; for people inside the LGBTQ community and, especially for trans women, there is no pretending and no “before or after”, there is only one way of being. And they struggle every day just to be themselves. For them, there is no desire to pretend to be someone else other than who they truly are.
媒体类别 平面
首席创意官
文案
创意总监
文案
美术指导
摄影师

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