Lia Hermann
Senior Concept Creative & Copywriter at www.liahermann.com
Berlin, 德国
标题Red Cabbage – The Film
BriefIn Germany, Christmas ads are the Super Bowl for retailers. Red cabbage is an essential part of a typical German Christmas meal. Without it, you’d definitely need a miracle to save this season. Or Gorillas – the fastest grocery delivery service in town. #SeasonSolvedGorillas is a startup founded in Berlin and takes pride in embodying the capital’s vibe. That’s why all elements in this film reference Berlin’s iconic nightlife: A bear, the city’s mascot. Dogs on seats are usually forbidden, allowed only in the younger neighborhoods. The public transports’ iconic patterns are worth a tattoo for many, and the gruff bus drivers pulling bad jokes are legends. Lastly, the film calling itself an art house feature is something only Berliners would do.
广告公司
广告战役 Red Cabbage – The Film
广告主 Gorillas
品牌 Gorillas
Posted11月 2022
行业领域 其他
剧情简介 “Red Cabbage” tells the adventure of a red cabbage that has been left behind on a bus. No, really. That is the plot. In eight nail-biting minutes (the optimal Gorillas delivery time) this sloooooow art house film gives viewers a taste of Berlin nightlife. The vegan blockbuster offers more fascinating details, like a fake Bumper Ad and hidden coupon codes, which users could immediately redeem via the Gorillas App. And if you’ve just realized you forgot your groceries and are in desperate need of a miracle this season, Gorillas is just a few minutes away.
媒体类别 Web Film
Entrant Company Media.Monks
Lead Creative Lia Hermann
Creative Director Johannes Hicks
Creative Anne-Marie Longtine
Creative Junggle Kim
Creative Tobin Hecker
Strategist Fernando Araujo
CCO Till Eckel
Account Alkisti Stop
Project Manager Anne Kammeier
Project Manager Katharina Keitemeier
Project Manager Eva Hansen
Design Ghada Bennasr
Motion Design Aaron McCammon
Producer Claas Cropp
Director Bubi Spree

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