| 标题 | Tradition Makeup |
| 广告公司 | MullenLowe SSP3 Colombia |
| 广告战役 | MAQUILLAJE DE TRADICION |
| 广告主 | SPPRO Maquillaje Profesional |
| 品牌 | SPPro |
| 首次发布日期 | 2020 / 10 |
| 行业领域 | 面部化妆 |
| 广告口号 | tradition makeup |
| 剧情简介 | Wayúu people are the most representative ethnic group in Colombia, but like many others, they are disappearing. For this reason, SP PRO, a professional makeup brand, decided to use a widely used tool for influencers: Instagram live, to highlight and make visible one of its most representative cultural emblems, The makeup. In this way, make millions of Colombians understand and know more about their roots and preserve an ethnicity that represents Colombia’s ancestral history. |
| 哲学 | Highlight to social network users the importance and ancestral richness of the Wayuu's Makeup, a Colombian ethnic group that is disappearing. |
| 问题 | Wayúu people are the most representative ethnic group in Colombia, but like many others, they are disappearing. For this reason, SP PRO, a professional makeup brand, decided to use a widely used tool for influencers: Instagram live, to highlight and make visible one of its most representative cultural emblems, The makeup. In this way, make millions of Colombians understand and know more about their roots and preserve an ethnicity that represents Colombia’s ancestral history. |
| 结果 | 3 million interactions in one day. 30% more new followers. 1.5 million people reached. And most importantly, getting thousands of people to know the ancient value and ancestral richness behind Wayúu’s makeup. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 市场 | 哥伦比亚 |
| Soundtrack | Diego Caceres |