Jon Lavin
CCO at Madrid Content School
Madrid Area, Spain, 西班牙
标题Tomato
广告公司
广告战役 Tomato
广告主 Aldi
品牌 ALDI
Posted6月 2018
行业领域 零售、分销及餐馆
剧情简介 This campaign used the press in an innovative way to refresh a media that many advertisers consider old-fashioned. Aldi supermarkets and the agency worked with the newspaper to shoot fresh products wrapped in a page that was just about to go to press. Because time was of an essence, the shoot was done on location at the paper. When the paper came out, readers saw an ad showing Aldi's fresh products wrapped in the page just to the left.
媒体类别 平面
长度
首席创意官
General Creative Director
执行创意总监
执行创意总监
执行创意总监
创意总监
创意总监
创意总监
文案
文案
美术指导
美术指导
摄影师

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