标题 | Tomato |
广告公司 | McCann Spain |
广告战役 | Tomato |
广告主 | Aldi |
品牌 | ALDI |
Posted | 6月 2018 |
行业领域 | 零售、分销及餐馆 |
剧情简介 | This campaign used the press in an innovative way to refresh a media that many advertisers consider old-fashioned. Aldi supermarkets and the agency worked with the newspaper to shoot fresh products wrapped in a page that was just about to go to press. Because time was of an essence, the shoot was done on location at the paper. When the paper came out, readers saw an ad showing Aldi's fresh products wrapped in the page just to the left. |
媒体类别 | 平面 |
长度 | |
首席创意官 | Monica Moro |
General Creative Director | Marta Lluciá |
执行创意总监 | Jon Lavin |
执行创意总监 | Raquel Martínez |
执行创意总监 | maite carrillo |
创意总监 | Fernando Cerezo |
创意总监 | Jaume Rufach |
创意总监 | Eduard Cubel |
文案 | Monica Moro |
文案 | Jon Lavin |
美术指导 | Fernando Cerezo |
美术指导 | Max Gener |
摄影师 | Pere Pascual |