标题 | Can't pet a dog? Pet a kangaroo! |
广告公司 | GForce/Grey |
广告战役 | Can't pet a dog? Pet a kangaroo! |
广告主 | Ferrero Kazakhstan |
品牌 | Kinder |
首次发布日期 | 2023 / 8 |
行业领域 | 巧克力 |
广告口号 | Can't pet a dog? Pet a kangaroo! |
剧情简介 | Background We all know how challenging it is to convince parents to get a cat or a dog. But what if getting an Australian kangaroo or an African lion could actually be easy? Task To promote Applaydu mobile app and a Kinder Surprise Natoons collection in a non-standard way Solution The Applaydu app brings Kinder Surprise Natoons exotic animal toys to life, and children can play with them, feed them and learn about their habits. The campaign started with a teaser: we put containers for transporting wild animals in the city, from where people could hear animal sounds. During the reveal, the containers were opened, and we put up big billboards behind them. They featured wild animals from the Natoons collection in the interiors of real apartments. People could also bring animals home from the zoo. This was possible because we discovered one more unusual media channel — empty cages! Signs on these cages encouraged visitors to find animals that they could not see in the cages using the Applaydu app. Now with Kinder Surprise Natoons and the Applaydu app, kids can bring home exotic animals from all over the world and parents will not mind! The campaign included: non-standard outdoor placements on the streets and at the zoo. Campaign was also supported on Kinder social media and it was featured on public pages on Instagram. |
哲学 | Task To promote Applaydu mobile app and a Kinder Surprise Natoons collection in a non-standard way Solution The Applaydu app brings Kinder Surprise Natoons exotic animal toys to life, and children can play with them, feed them and learn about their habits. The campaign started with a teaser: we put containers for transporting wild animals in the city, from where people could hear animal sounds. During the reveal, the containers were opened, and we put up big billboards behind them. They featured wild animals from the Natoons collection in the interiors of real apartments. People could also bring animals home from the zoo. This was possible because we discovered one more unusual media channel — empty cages! Signs on these cages encouraged visitors to find animals that they could not see in the cages using the Applaydu app. |
问题 | Background We all know how challenging it is to convince parents to get a cat or a dog. But what if getting an Australian kangaroo or an African lion could actually be easy? |
结果 | Now with Kinder Surprise Natoons and the Applaydu app, kids can bring home exotic animals from all over the world and parents will not mind! The campaign included: non-standard outdoor placements on the streets and at the zoo. Campaign was also supported on Kinder social media and it was featured on public pages on Instagram. |
媒体类别 | 户外广告 |
长度 | |
市场 | 哈萨克斯坦 |
General Manager | Yuliya Tushina |
执行创意总监 | Yevgeniy Kostylev |
创意组长 | Renata Muratova |
美术指导 | Diana Korchevskaya |
文案 | Adelya Yermakova |
Graphic Designer | Aigerim Tursunova |
客户经理 | Veronika Fedossova |
Client Services Director | Anna Kostyleva |