Darya Gerasimova
客户经理 at Synthesis creative lab
Tashkent, 乌兹别克斯坦
标题Cool Store
广告公司
广告战役 Cool Store
广告主 ISHONCH Home appliance store
品牌 Ishonch
首次发布日期 2023 / 5
行业领域 百货公司、超市
剧情简介 90% of the total trade turnover in Uzbekistan falls on the bazaars. However, we at ISHONCH, a regional retailer of household appliances in Uzbekistan, want as many people as possible to shop at our stores.Summer daytime temperature in Uzbekistan rises to 50 degrees Celsius. And this is especially felt in the bazaars. In 2022, in just 3 days of extreme heat, 4 thousand people were hospitalized throughout the country due to heat strokes. (According to the Ministry of Health).Using satellite heat map data, we found the hottest bazaars in Uzbekistan and equipped them with cooling sale spots.COOL STORE is not only a place where you can hide from the heat in the bazaar and cool off for absolutely free, but also a place where you can buy any product from the ISHONCH catalog with home delivery. Especially the products to cool down your home.In this summer season, more than 20 thousand people cooled off in our COOL STORES. And the sales of appliances raised up to 19%.Welcome to cool stores in hot bazaars.
媒体类别 案例研究
创意总监
文案
Designer
客户经理
客户经理
美术指导
文案
Designer

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