How do we ensure that the world’s doctors continue to protect children with Infanrix hexa?
• GSK’s Infanrix hexa vaccine has seen 210 million vaccines given, protecting 60 million+ children.
• GSK wants to retain its status as the current market leader
How did we do it?
Reinforce doctor’s existing positive behaviour of using Infanrix hexa to protect their infant patients
• Create content that highlights the 60 million lives benefiting from the vaccine so far
• Positive reinforcement for doctors how have been vaccinating, to continue vaccinating with Infanrix hexa
• Brought to life as a film that is shared by sales reps and digital communications with doctors
• GSK’s Infanrix hexa vaccine has seen 210 million vaccines given, protecting 60 million+ children.
• GSK wants to retain its status as the current market leader
How did we do it?
Reinforce doctor’s existing positive behaviour of using Infanrix hexa to protect their infant patients
• Create content that highlights the 60 million lives benefiting from the vaccine so far
• Positive reinforcement for doctors how have been vaccinating, to continue vaccinating with Infanrix hexa
• Brought to life as a film that is shared by sales reps and digital communications with doctors