| 标题 | Gloria |
| 广告公司 | EVERSANA INTOUCH |
| 广告战役 | Inequality You Can’t Ignore |
| 广告主 | The Chrysalis Initiative |
| 品牌 | The Chrysalis Initiative |
| Posted | 4月 2023 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | In the US, Black women are 42% more likely to die from breast cancer than white women – even when income and access to care are the same. In a systemically biased healthcare system, Black women are often dismissed and treated with prejudices that keep them from receiving an equitable standard of care. |
| 哲学 | The campaign features three women who were negatively affected by discrimination in their breast cancer care. The simple-yet-powerful photography depicts the women with the inequality symbol painted boldly across their breasts in white – highlighting the disparity in outcomes between white women and Black women. Scanning a QR code on the poster activates an AR experience with hard-hitting, astounding facts on the biases Black women face, and then takes users to a microsite where they can learn even more, sign up for Unconscious Bias training, and obtain important resources. |
| 问题 | The campaign features three women who were negatively affected by discrimination in their breast cancer care. The simple-yet-powerful photography depicts the women with the inequality symbol painted boldly across their breasts in white – highlighting the disparity in outcomes between white women and Black women. Scanning a QR code on the poster activates an AR experience with hard-hitting, astounding facts on the biases Black women face, and then takes users to a microsite where they can learn even more, sign up for Unconscious Bias training, and obtain important resources. https://thechrysalisinitiative.org/inequalityyoucantignore/#stats_section |
| 结果 | The campaign features three women who were negatively affected by discrimination in their breast cancer care. The simple-yet-powerful photography depicts the women with the inequality symbol painted boldly across their breasts in white – highlighting the disparity in outcomes between white women and Black women. Scanning a QR code on the poster activates an AR experience with hard-hitting, astounding facts on the biases Black women face, and then takes users to a microsite where they can learn even more, sign up for Unconscious Bias training, and obtain important resources. |
| 媒体类别 | 平面 |
| 执行创意总监 | Nicholas Capanear |
| 首席创意官 | Susan Perlbachs |
| 创意总监 | Diana Krulik-Bentzen |
| 设计师 | Christine Bringuez |
| Medical Strategy | Luke Nunnelly |
| 客户总监 | Jackie Budd |
| 项目经理 | Jonah Grotz |
| 制片 | Tracy Moore |
| 插图画家 | Luciano Cian |
| 摄影师 | Yachin Parham |
| MUA | Jaleesa Jaikaran |
| Hairstylist | Ikeyia Powell |
| Body Painting | Agata Helena |
| DP | Ciara Ingram |
| 制作公司 | Dalmatian Cow |
| Film Director and Editor | Jean-Paulo Lasmar |
| Cinematographer | Bryan Rubén Mendoza |
| 音乐 | Ritmika Audio Arts |
| 音乐作曲家 | Henrique Tanji |
| AR PRODUCTION COMPANY | Wildlife |
| Producer | Christina Jobe |
| GCD | Ivan Blotta |
| GCD | Billy Custer |
| ACD | Bryan Perley |
| GCD | Ron Larson |
| Group Experience Director | BINH TRAN |
| 媒介总监 | Amy Ogden |
| Director Creative Technology | Craig Johnston |
| 执行制片 | Tracy Moore |
| 后期制作 | André Magri |
| 剪辑师 | Fernando Oliveira |
| Color Grading | Daniel Mendes |
| VFX | Marcus Mantovanelli |
| VFX | Diego Roque |
| Motion Graphics | Eduardo Ferreira |