| 标题 | Nasty Filter |
| Brief | The World Cup has a lot of great aspects that unite the world. But there’s another side to the game: hate and racism. Minutes after the World Cup game between Sweden and Germany, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of racial trolling on social media, including threats to both him and his family. So Swedish insurance company Länsförsäkringar launched The Nasty Filter – an autocorrect function that turns words of hate into those of love and positivity. |
| 广告公司 | Stendahls |
| 广告战役 | Nasty Filter |
| 广告主 | Länsförsäkringar |
| 品牌 | Länsförsäkringar |
| Posted | 11月 2018 |
| 行业领域 | 保险 |
| 剧情简介 | As part of their commitment to social sustainability, Länsförsäkringar is actively working to promote and improve mental health for young people. |
| 媒体类别 | 互动 |
| 创意总监 | Ylva Nestmark |
| 文案 | Eva Råberg |
| 美术指导 | Henrik Gustafsson |
| 摄影师 | Jens Dohnberg |
| 客户总监 | Peter Ohlsson |
| 文案 | Ulrika Hamrén |
| 文案 | Matt O'Leary |
| 文案 | Kenneth Anderson |
| 项目经理 | Karin Hedberg |
| 首席创意官 | Martin Cedergren |
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