Beto  Nahmad
Executive Creative Director at VCCP
Madrid, 西班牙
标题Maillot 45
广告公司
广告战役 Maillot 45
广告主 Liberty Seguros
品牌 Génesis Seguros
首次发布日期 2018 / 4
行业领域 保险
广告口号 Maillot45
剧情简介 In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it. That is why we have created the first cycling jersey that warns drivers about the need to reduce their speed near cyclists, cleverly using the same signal recognition system. Vehicles are getting smarter every day, but some drivers still aren't.
哲学 Maillot 45, first cyclists jersey that act as a dynamic and real time interactive signpost to warn drivers to slow down.
问题 In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it.
媒体类别 Interactive Outdoor Experience
长度
更多信息 vccp.es
Executive Creative Director, EVP
Creative Director
Art Director

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