| 标题 | Cowboy |
| 广告公司 | Droga5 |
| 广告战役 | Cowboy |
| 广告主 | Amazon |
| 品牌 | Amazon Alexa |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 其他在线服务 |
| 剧情简介 | Preceded by Ironing, Opera, Pompeii and most recently Prom, this latest outing for Alexa sees us go back in time to the Wild West. The film opens outside a saloon in a typical town where we see two cowboys facing off. The rising tension is palpable as they exchange words, hands poised at their sides, before a voice suddenly interjects. A lady, dressed in modern attire and lounging on a sofa, has appeared in the middle of the town. She’s hard of hearing and asks them to give her a hand. Cue the cowboys holding up painted boards, subtitling the scene, including a comedy exchange debating the accuracy of a music-related description. As we cut back to reality, we reveal the woman watching the Western at home on her sofa as subtitles appear across the bottom of her TV. As with the previous spot, Prom (also shot by Lance Acord where a couple in their 70s use Alexa to spark a memory through the power of music), this campaign aims to highlight how Alexa, regardless of who you are, your age or ability, helps you make a difference in your life. |
| 媒体类别 | 电视 |
| 长度 | |
| 剪辑公司 | Trim Editing |
| Talent/Actors | Monte Bell |
| Talent/Actors | Ginger Jacoby |
| Global Chief Creative Officer | Simon Morris |
| 制作公司 | Park Pictures |
| 首席创意官 | David Kolbusz |
| 执行创意总监 | Shelley Smoler |
| 创意团队 | Ethan Bennett |
| 创意团队 | Liam Crerar |
| Managing Director | Heather Cuss |
| 客户总监 | Max Levine |
| 客户经理 | Rob Henderson |
| Chief Strategy Officer | Damien Le Castrec |
| Head of Production | Chris Watling |
| Head of Production | Peter Montgomery |
| 广告公司制片 | Josh Sanders |
| 广告公司制片助理 | Manon Rees. |
| 制作公司 | Park Pictures |
| 导演 | Lance Acord |
| 执行制片 | Stephen Brierley |
| 制作公司制片 | Caroline Kousidonis |
| 摄影指导 | Lance Acord |
| 剪辑师 | Paul Hardcastle |
| Assistant Editor | Ben Elkaim |
| 制作公司制片 | Noreen Khan |
| 后期制作 | Time Based Arts, London |
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