标题 | First Timers |
广告公司 | adam&eveDDB |
广告战役 | First Timers |
广告主 | Unilever |
品牌 | Marmite |
首次发布日期 | 2023 / 9 |
行业领域 | 供涂抹用的脂肪食品 |
剧情简介 | The film features two puppets who try out putting Marmite on a slice of toast for the first time, they are invited to “stroke that” “push that” and “lick that” via a series of suggestive scenarios. |
问题 | Marmite is targeting young adults with a playfully suggestive campaign inviting them to experience their first time with Marmite, after YouGov research revealed that 43% of 18-24 year olds in the UK have never tried the spread. |
媒体类别 | 电视 |
长度 | |
Audio Post | 750mph |
Group Executive Creative Director | Ben Tollett |
首席创意官 | Richard Brim |
创意总监 | Colin Booth |
创意总监 | Ben Stilitz |
项目经理 | Linda-Aileen Macfarlane |
Managing Partner | Tom White |
客户总监 | Max Sullivan |
客户总监 | Carrie Pollock |
客户经理 | Lydia Barber |
Business Affairs | Layla Husted |
Business Affairs | Jamie Hirst |
Business Affairs | Martin Eels |
设计 | King Henry |
Head of Design | Paul Knowles |
媒介公司 | MindShare |
Business Director | Tess Domenet |
客户经理 | Anna Mason |
客户主管 | Megan Wieland |
PR Agency | W Communications |
Campaign Director | Grace Jackson |
联合创意总监 | John Wilkinson |
客户总监 | Paige Hartley |
客户总监 | Cameron Webb |
客户经理 | Ella Bull |
制作公司 | Smuggler |
执行制片 | Fergus Brown |
制片 | Amelia Hanbury |
导演 | Guy Shelmerdine |
摄影指导 | Jan Cabalka |
剪辑公司 | Shift Post |
剪辑师 | Saam Hodivala |
后期制作 | Absolute Post |
Production Assistant | Megan Shaw |
特效 | Kieran Baxter |
Lead Artist | Kieran Baxter |
Colorist | Dave Ludlam |
Music Agency | Big Sync Music |
音效设计公司 | Sam Ashwell |
Mix | Sam Ashwell |
Integrated Producer | Brittany Littlewood |
客户企划 | Liora Ingram |
客户总监 | Natasha Irwin |
客户总监 | Ismaila Bojang |
Strategy Director | Alexandria Oliver |
导演 | Jess O’Donohoe |
后期制作 | Kirsty Ratcliffe |
Music Supervision | Alicia Leinot |
Sound Producer | Olivia Ray |