| 标题 | Lone Wolf |
| 广告公司 | WCRS |
| 广告战役 | From Our Family to Yours |
| 广告主 | Warburtons Limited |
| 品牌 | Warburtons Limited |
| 首次发布日期 | 2013 / 1 |
| 产品 | Soft White Farmhouse |
| 行业领域 | 饼干，面包，燕麦饼 |
| 广告口号 | From our Family to yours |
| 剧情简介 | The new campaign focuses on the Warburtons breakfast range and will be spearheaded by three TV commercials. Each spot tells a different story of someone taking the time to write to “Dear Jonathan Warburton” about one of his delicious products, explaining the often incredible effect it is having on their life. Each ad focuses on a key product; Warburtons Crumpets, Warburtons Half & Half loaves and rolls, and Warburtons Soft White Farmhouse loaf. |
| 问题 | The campaign inspiration came from the discovery that Jonathan Warburton (a fifth generation family member) receives a huge volume of personal correspondence from the public every week about his bakery products. Who’d have thought people felt so passionately about crumpets? |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Velocity Films |
| 后期制作 | MPC LDN |
| 创意总监 | Billy Faithfull |
| 创意团队 | Naz Nazli |
| 创意团队 | Rob Welch |
| 广告公司制片 | Jack Bayley |
| 媒介公司 | Mindshare |
| 导演 | Anton Visser |
| 制作公司制片 | Zayd Halim |
| 摄影指导 | Peter Titchauser |
| 剪辑师 | Antony Lee Martin |
| 剪辑师 | Simon Wilcox |
| 音效 | Munzie Thind |
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